Archive for October, 2006

More on website facelifts — this time my own

So I keep talking to these web and design "experts" and writing about how important it is for small businesses to keep their websites fresh and enticing and I realize that my own website, HTML coded by my spouse and myself several years ago now and maintained and updated ... (more...)

Posted by: jennifer on October 25, 2006 in Web Design | No Comments »

Got a network or thinking about getting one? Get a network consultant.

Just as you cannot build a house without a solid foundation, you cannot build a business (or one with more than three people) without a reliable network. Yet many small business owners barely give their networks a thought — until something goes wrong. To get the ... (more...)

Posted by: jennifer on October 18, 2006 in Advice | No Comments »

Where and how to find good SMB legal advice

Last night I had dinner with a former college classmate, Nina Kaufman, who is a partner at Paltrowitz & Kaufman LLP, a New York City-based law firm that provides "wise counsel for growing businesses." Nina is also an e-commerce entrepreneur, who founded and oversees a website called Wise Counsel Press, which provides ... (more...)

Posted by: jennifer on October 11, 2006 in Advice | No Comments »

Increase your chances of making an online sale with good Web design

Competition online is fierce — and getting fiercer all the time. Yet the number of people who actually buy from the Web sites they visit (what’s known as the conversion rate) is low, only around 3.5 percent according to Mighty Interactive, an Internet consulting company that’s ... (more...)

Posted by: jennifer on October 5, 2006 in Web Design | No Comments »

Good help is easy to find… if you know where to look

So my spouse, Kenny, who is CMO/CTO at a rapidly growing (but still small) tech company here in Connecticut, is always looking for great, untapped talent that he can get at a good price. By "untapped" I mean not fully utilized in a previous job — a "diamond in ... (more...)

Posted by: jennifer on October 3, 2006 in Tools | No Comments »

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