Archive for November, 2007

Make your product pages pop — and profitable

According to MarketingSherpa's just released "Landing Page Handbook, Second Edition," 79 percent of traffic from search engines is directed to interior pages, making every product or landing page a de facto home page. "Today's home page is quickly evolving into not being a home page," explained Guy Mansueto, the vice ... (more...)

Posted by: jennifer on November 13, 2007 in Marketing Articles, Web Design Articles | No Comments »

Five quick fixes you can make to your website in time for the holiday shopping season

I recently received this in my in box and thought it worth passing along to all of you. It was written by a woman named Erin Presseau, who is strategic interactive manager for SilverTech, a leading New England-based website development and interactive marketing agency.*    *    *A record number of shoppers will make purchases ... (more...)

Posted by: jennifer on November 8, 2007 in Advice | No Comments »

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