Archive for January, 2008
According to a CompUSA-iPerceptions study, 63 percent of consumers said they were more likely to purchase from a site if it had product ratings and reviews. And JupiterResearch found that 77 percent of online shoppers used consumer-generated product reviews and ratings — and that those who found them useful were ... (more...)
Posted by: jennifer on January 31, 2008 in Marketing Articles | No Comments »
The teen and twenty-something market may get more attention from advertisers, marketers and the press, but the demographic with the most potential growth and opportunity for e-commerce businesses is adults aged 65 and up and their Baby Boomer children and/or caregivers.
While estimates vary, there are now more than 10 million ... (more...)
Posted by: jennifer on January 17, 2008 in Ecommerce, Marketing Articles | No Comments »
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