Archive for May, 2008

Now that’s what I call customer service!

I have written about the importance of customer service, particularly for small online businesses (notably e-tailers), a few times, but today I wanted to share with you two recent personal experiences and companies that deserve to be highlighted -- and applauded. The first involves Zappos.com, an online shoe seller; ... (more...)

Posted by: jennifer on May 19, 2008 in General | No Comments »

Tips for creating a click-worthy email marketing campaign

E-mail marketing has become so easy and relatively inexpensive that anyone with a computer and an Internet connection can create a campaign. But not all e-mail campaigns are created equal — or are equally successful. To find out what small business owners can do to increase the open and click-through rates ... (more...)

Posted by: jennifer on May 15, 2008 in Advice, Marketing Articles | No Comments »

Never offer a product or service or make a commitment you cannot fulfill!

This may seem obvious, but I cannot tell you the number of times that both professionally and personally I have run into a situation where I responded to an email offer or press release, almost immediately, only to a) not get a response to my response; b) be told the ... (more...)

Posted by: jennifer on May 13, 2008 in Advice | No Comments »