Archive for July, 2008
I recently reconnected with a high school classmate who, it turned out, also runs a small marketing/communications business. Business had been good, she said, but recently she found something new that really excited her (she was even writing a book about it in her spare time!) and was now rethinking ... (more...)
Posted by: jennifer on July 17, 2008 in Advice, General | No Comments »
Figuring out how to successfully market products and/or services in one channel, be it retail, the Internet, or a catalog, is always a challenge, especially if you are a small or mid-sized business. Marketing your business across two or more channels, however, can be two or three times as challenging ... (more...)
Posted by: jennifer on July 8, 2008 in Ecommerce, Marketing | No Comments »
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