Archive for November, 2008

Experts offer their e-marketing tips on how to attract holiday shoppers in a tough economy.

If you own or manage an online store, I encourage you to read my latest article, "The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa," which appears in Ecommerce-Guide.com. As I wrote in the article, the news this holiday season isn't all bad, at least for e-tailers. According to a ... (more...)

Posted by: jennifer on November 24, 2008 in Advice, Ecommerce, Marketing Articles | No Comments »

A great way to sell customized wares online — without the hassle (or upfront cost)

While perusing Ecommerce-Guide.com earlier today, I came across this story on CafePress and similar sites that provide on-demand printing of logos/designs on a variety of items, including clothing, stationery, posters, stickers, buttons, and mugs. As the author, Aaron Weiss, explains, "You create and upload graphic designs, ... (more...)

Posted by: jennifer on November 17, 2008 in Advice, Ecommerce, Marketing Articles | No Comments »

Why now is the time to optimize and freshen up your Web site

Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the ... (more...)

Posted by: jennifer on November 4, 2008 in Ecommerce, Marketing Articles, Web Design Articles | 1 Comment »