Archive for January, 2009

How to feel the love — and the sales — come Valentine’s Day

Ah, Valentine's Day, a time of hearts and flowers, chocolate and jewelry — and opportunity. Even if your  business isn't in the business of selling chocolate or jewelry or flowers, if you aren't capitalizing on Valentine's Day, you could find your heart broken and your e-commerce site or website ... (more...)

Posted by: jennifer on January 27, 2009 in General, Networking | No Comments »

Seeking guidance re social commerce? Look no further.

According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)

Posted by: jennifer on January 23, 2009 in Advice, Ecommerce, General, Marketing Articles, Networking, Web Design Articles | No Comments »

Dress for success: How what you wear can help — or hurt — you.

Don't think it matters if you wear a suit or nice outfit to a business meeting, networking event, conference, or trade show? Maybe if you're Steve Jobs it doesn't. But for the rest of us, how you present yourself, from your attitude to your attire, makes a huge impression on ... (more...)

Posted by: jennifer on January 14, 2009 in Advice, General, Networking | No Comments »

Five Secrets to Creating Great Copy — Plus Great Resources for Small Businesses and Entrepreneurs

Words -- choosing and using the right words to convey an idea, sell a product, or promote a concept -- are very important to me as a writer and marketing communications pro. But they should be important to every business owner, no matter the size of your business or marketing ... (more...)

Posted by: jennifer on January 2, 2009 in Advice, General, Marketing Articles, Tools | No Comments »

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