Archive for April, 2009

Don’t sell yourself (or your services) short, even in tough economic times

While it's tempting to lower your rates (how much you charge for services) in a tough economic climate, it may actually hurt you more than help. Why doesn't it make sense to lower your rates in a recession? Because of perceived value. Do you want to be perceived as a Lexus ... (more...)

Posted by: jennifer on April 8, 2009 in Advice, General Business | No Comments »