Archive for February, 2010

How to give great interview (to a reporter)

Media training, teaching CEOs and executives how to answer a reporter's questions, is important if you want to get publicity for your business. That's because few things create a worse impression on a reporter than an interviewee who is unprepared, inarticulate, and/or doesn't answer the question(s). As a reporter/journalist for ... (more...)

Posted by: jennifer on February 12, 2010 in Advice, General Business, Marketing Articles | 2 Comments »

How to boost your sales with SEO video

Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales. Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your ... (more...)

Posted by: jennifer on February 4, 2010 in Advice, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles | 1 Comment »