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For years now I have heard (and written) about how small business owners were using Facebook as a tool to drum up or help business. But I resisted. While I see the value in using (or exploiting) Facebook if your business happens to cater to or target teens and twentysomethings, I ... (more...)
Posted by: jennifer on August 9, 2008 in Marketing, Networking | No Comments »
I recently reconnected with a high school classmate who, it turned out, also runs a small marketing/communications business. Business had been good, she said, but recently she found something new that really excited her (she was even writing a book about it in her spare time!) and was now rethinking ... (more...)
Posted by: jennifer on July 17, 2008 in Advice, General | No Comments »
Figuring out how to successfully market products and/or services in one channel, be it retail, the Internet, or a catalog, is always a challenge, especially if you are a small or mid-sized business. Marketing your business across two or more channels, however, can be two or three times as challenging ... (more...)
Posted by: jennifer on July 8, 2008 in Ecommerce, Marketing | No Comments »
I just saw this article called "Writing for the Web -- and Getting It Read" on InternetNews.com and thought I'd share. (The piece is pretty short, so won't take long to read.)
The author, who interviewed a user experience specialist about the differences between writing for the Web and writing for print publications, ... (more...)
Posted by: jennifer on June 27, 2008 in Advice, Ecommerce, Marketing | No Comments »
Ask anyone who does business on the Internet what the most valuable piece of real estate is and chances are they will say the first page of a Google search. "Being listed at the top of the results not only provides the greatest amount of traffic, it instills trust in ... (more...)
Posted by: jennifer on June 16, 2008 in Advice, Ecommerce, Marketing, Tools | No Comments »
People ask me all the time what it's like to work from home and if I have any tips for setting up a home office.
As for the first part, like everything, working from home has its advantages and its disadvantages. The advantages: I am (for the most part) in charge of my own schedule, ... (more...)
Posted by: jennifer on June 2, 2008 in Advice, General | No Comments »
I have written about the importance of customer service, particularly for small online businesses (notably e-tailers), a few times, but today I wanted to share with you two recent personal experiences and companies that deserve to be highlighted -- and applauded. The first involves Zappos.com, an online shoe seller; ... (more...)
Posted by: jennifer on May 19, 2008 in General | No Comments »
E-mail marketing has become so easy and relatively inexpensive that anyone with a computer and an Internet connection can create a campaign. But not all e-mail campaigns are created equal — or are equally successful.
To find out what small business owners can do to increase the open and click-through rates ... (more...)
Posted by: jennifer on May 15, 2008 in Advice, Marketing | No Comments »
This may seem obvious, but I cannot tell you the number of times that both professionally and personally I have run into a situation where I responded to an email offer or press release, almost immediately, only to a) not get a response to my response; b) be told the ... (more...)
Posted by: jennifer on May 13, 2008 in Advice | No Comments »
Recently, I spoke with Gideon Greenspan, whose company, Indigo Stream Technologies, created Google Alert and more recently Copyscape; small business attorney and entrepreneur Cliff Ennico, whose books include Small Business Survival Guide and The eBay Seller's Tax and Legal Answer Book; and a number of small business owners ... (more...)
Posted by: jennifer on April 10, 2008 in Advice | No Comments »
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