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Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales.
Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your ... (more...)
Posted by: jennifer on February 4, 2010 in Advice, Ecommerce, General Business, Marketing, Tools, Web Design | No Comments »
For years I have written about small and mid-sized businesses for different business publications, and I can honestly say I love what I do. Now I am looking to write a book, a kind of business memoir where I tell the in-depth inside story of a business, product, or service ... (more...)
Posted by: jennifer on January 5, 2010 in General Business | No Comments »
To be successful at attracting new customers, today’s small business owners need a multi-faceted, multi-channel customer acquisition strategy that targets prospective customers where they surf, exchange information and shop. While there are many ways to do this, the following five strategies are highly effective, inexpensive (or free) and any ... (more...)
Posted by: jennifer on December 15, 2009 in Ecommerce, General Business, Marketing | No Comments »
Today's post covers two extremely important topics for all entrepreneurs/small business owners: 1) how to make sure your business isn't just a job and 2) how to handle disgruntled customers.
Regarding the first topic, the difference between creating a job for yourself versus creating a business, read entrepreneur Jay Gotz's latest ... (more...)
Posted by: jennifer on December 3, 2009 in Advice, General Business, customer service | 1 Comment »
This week I am happy to bring you a guest post from my colleague Nina Kaufman, a small business attorney and entrepreneur who runs www.AskTheBusinessLawyer.com, on the importance of succession/transition planning for partners in a small business.
Succession Planning for Your Small Business: Begin with the End
How many times have ... (more...)
Posted by: jennifer on November 18, 2009 in Advice, General Business | No Comments »
The difference between social media sites, sites such as Facebook and Twitter and LinkedIn, and non-social media or Internet sites is that Facebook and Twitter and LinkedIn allow -- and encourage -- users to start and actively engage in meaningful conversations. Yet too many people -- even many so-called "social ... (more...)
Posted by: jennifer on November 3, 2009 in Advice, Networking | 2 Comments »
If you're not happy with your current ecommerce service provider or solution, or are in the process of launching an ecommerce business, consider BigCommerce, a new hosted ecommerce service that bills itself as "the world's easiest to use ecommerce software."
Released in Beta this past June and officially launched ... (more...)
Posted by: jennifer on October 14, 2009 in Ecommerce | No Comments »
If you or someone you know owns or manages a small or mid-sized (or even larger) business, my latest article -- http://bit.ly/Ax4iZ -- titled "How to Manage Your Business's Online Reputation" (published on SmallBusinessComputing.com) is MUST reading.
The article features tips and advice from several social media-savvy small business ... (more...)
Posted by: jennifer on September 16, 2009 in General | No Comments »
As I have learned from years of writing about small businesses and entrepreneurs, being successful more often than not has less to do with how good you (or your products and/or services) are and everything to do with how good you are at marketing your business (and your products and ... (more...)
Posted by: jennifer on September 1, 2009 in Advice, Marketing, Networking | 1 Comment »
In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news. Finally, proof that social media had the potential to not only increase traffic but also sales. Though ... (more...)
Posted by: jennifer on July 6, 2009 in Advice, Ecommerce, Marketing, Tools | No Comments »
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