Archive for the ‘Advice’ Category
Media training, teaching CEOs and executives how to answer a reporter's questions, is important if you want to get publicity for your business. That's because few things create a worse impression on a reporter than an interviewee who is unprepared, inarticulate, and/or doesn't answer the question(s). As a reporter/journalist for ... (more...)
Posted by: jennifer on February 12, 2010 in Advice, General Business, Marketing Articles | 2 Comments »
Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales.
Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your ... (more...)
Posted by: jennifer on February 4, 2010 in Advice, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles | No Comments »
Today's post covers two extremely important topics for all entrepreneurs/small business owners: 1) how to make sure your business isn't just a job and 2) how to handle disgruntled customers.
Regarding the first topic, the difference between creating a job for yourself versus creating a business, read entrepreneur Jay Gotz's latest ... (more...)
Posted by: jennifer on December 3, 2009 in Advice, General Business, customer service | 1 Comment »
This week I am happy to bring you a guest post from my colleague Nina Kaufman, a small business attorney and entrepreneur who runs www.AskTheBusinessLawyer.com, on the importance of succession/transition planning for partners in a small business.
Succession Planning for Your Small Business: Begin with the End
How many times have ... (more...)
Posted by: jennifer on November 18, 2009 in Advice, General Business | No Comments »
The difference between social media sites, sites such as Facebook and Twitter and LinkedIn, and non-social media or Internet sites is that Facebook and Twitter and LinkedIn allow -- and encourage -- users to start and actively engage in meaningful conversations. Yet too many people -- even many so-called "social ... (more...)
Posted by: jennifer on November 3, 2009 in Advice, Networking | 2 Comments »
As I have learned from years of writing about small businesses and entrepreneurs, being successful more often than not has less to do with how good you (or your products and/or services) are and everything to do with how good you are at marketing your business (and your products and ... (more...)
Posted by: jennifer on September 1, 2009 in Advice, Marketing Articles, Networking | 2 Comments »
In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news. Finally, proof that social media had the potential to not only increase traffic but also sales. Though ... (more...)
Posted by: jennifer on July 6, 2009 in Advice, Ecommerce, Marketing Articles, Tools | No Comments »
These four email marketing solutions can help any small business owner create an attractive, click-worthy email marketing campaign, at an attractive price. To determine which one is right for your small business/next email marketing campaign, read the descriptions and pricing information below, then do a free trial.
Emma. I have ... (more...)
Posted by: jennifer on June 1, 2009 in Advice, Marketing Articles | 6 Comments »
Tired of paying hundreds or thousands of dollars in licensing fees to Microsoft? Tired of constantly having -- or feeling like you have to -- upgrade Microsoft Office? Tired of Outlook problems and buggy software? You are not alone. More and more, entrepreneurs and small and mid-sized ... (more...)
Posted by: jennifer on May 5, 2009 in Advice, General Business | 1 Comment »
While it's tempting to lower your rates (how much you charge for services) in a tough economic climate, it may actually hurt you more than help.
Why doesn't it make sense to lower your rates in a recession? Because of perceived value. Do you want to be perceived as a Lexus ... (more...)
Posted by: jennifer on April 8, 2009 in Advice, General Business | No Comments »
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