Archive for the ‘Advice’ Category
If you own or manage an online store, I encourage you to read my latest article, "The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa," which appears in Ecommerce-Guide.com.
As I wrote in the article, the news this holiday season isn't all bad, at least for e-tailers. According to a ... (more...)
Posted by: jennifer on November 24, 2008 in Advice, Ecommerce, Marketing | No Comments »
While perusing Ecommerce-Guide.com earlier today, I came across this story on CafePress and similar sites that provide on-demand printing of logos/designs on a variety of items, including clothing, stationery, posters, stickers, buttons, and mugs.
As the author, Aaron Weiss, explains, "You create and upload graphic designs, ... (more...)
Posted by: jennifer on November 17, 2008 in Advice, Ecommerce, Marketing | No Comments »
I have been a journalist for over 20 years, writing for a number of publications, as well as a magazine editor and a PR/communications specialist. As a result, I have a pretty good idea of what a good pitch is -- and how to get an editor's attention. That doesn't ... (more...)
Posted by: jennifer on October 2, 2008 in Advice, Marketing | No Comments »
In July, my editor at Ecommerce-Guide.com asked me to look into a two-year-old company called iShopUSA, which claimed to take the hassle out of international e-commerce — that is, selling stuff to customers outside the United States — for companies of all sizes doing business online.
With more people ... (more...)
Posted by: jennifer on August 21, 2008 in Advice, Ecommerce, General, Marketing, Web Design | No Comments »
I recently reconnected with a high school classmate who, it turned out, also runs a small marketing/communications business. Business had been good, she said, but recently she found something new that really excited her (she was even writing a book about it in her spare time!) and was now rethinking ... (more...)
Posted by: jennifer on July 17, 2008 in Advice, General | No Comments »
I just saw this article called "Writing for the Web -- and Getting It Read" on InternetNews.com and thought I'd share. (The piece is pretty short, so won't take long to read.)
The author, who interviewed a user experience specialist about the differences between writing for the Web and writing for print publications, ... (more...)
Posted by: jennifer on June 27, 2008 in Advice, Ecommerce, Marketing | No Comments »
Ask anyone who does business on the Internet what the most valuable piece of real estate is and chances are they will say the first page of a Google search. "Being listed at the top of the results not only provides the greatest amount of traffic, it instills trust in ... (more...)
Posted by: jennifer on June 16, 2008 in Advice, Ecommerce, Marketing, Tools | No Comments »
People ask me all the time what it's like to work from home and if I have any tips for setting up a home office.
As for the first part, like everything, working from home has its advantages and its disadvantages. The advantages: I am (for the most part) in charge of my own schedule, ... (more...)
Posted by: jennifer on June 2, 2008 in Advice, General | No Comments »
E-mail marketing has become so easy and relatively inexpensive that anyone with a computer and an Internet connection can create a campaign. But not all e-mail campaigns are created equal — or are equally successful.
To find out what small business owners can do to increase the open and click-through rates ... (more...)
Posted by: jennifer on May 15, 2008 in Advice, Marketing | No Comments »
This may seem obvious, but I cannot tell you the number of times that both professionally and personally I have run into a situation where I responded to an email offer or press release, almost immediately, only to a) not get a response to my response; b) be told the ... (more...)
Posted by: jennifer on May 13, 2008 in Advice | No Comments »
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