Archive for the ‘Advice’ Category
In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news. Finally, proof that social media had the potential to not only increase traffic but also sales. Though ... (more...)
Posted by: jennifer on July 6, 2009 in Advice, Ecommerce, Marketing Articles, Tools | 1 Comment »
These four email marketing solutions can help any small business owner create an attractive, click-worthy email marketing campaign, at an attractive price. To determine which one is right for your small business/next email marketing campaign, read the descriptions and pricing information below, then do a free trial.
Emma. I have ... (more...)
Posted by: jennifer on June 1, 2009 in Advice, Marketing Articles | 6 Comments »
Tired of paying hundreds or thousands of dollars in licensing fees to Microsoft? Tired of constantly having -- or feeling like you have to -- upgrade Microsoft Office? Tired of Outlook problems and buggy software? You are not alone. More and more, entrepreneurs and small and mid-sized ... (more...)
Posted by: jennifer on May 5, 2009 in Advice, General Business | 1 Comment »
While it's tempting to lower your rates (how much you charge for services) in a tough economic climate, it may actually hurt you more than help.
Why doesn't it make sense to lower your rates in a recession? Because of perceived value. Do you want to be perceived as a Lexus ... (more...)
Posted by: jennifer on April 8, 2009 in Advice, General Business | No Comments »
As shoppers walk into Stew Leonard's, a small specialty grocery store chain located just outside of New York City, they are greeted by a large granite block with the following written upon it: Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, reread ... (more...)
Posted by: jennifer on March 22, 2009 in Advice, General Business, customer service | No Comments »
Raise your hands if you have gone onto Facebook or LinkedIn or sent an instant message to a friend or sent a Tweet while at work. Okay, I think that's pretty much everybody. (You may now put down your hands.)
While using social media and instant messaging ... (more...)
Posted by: jennifer on March 5, 2009 in Advice, Compliance, General Business | No Comments »
Turning away work -- saying no to a project or firing a client -- is never easy, especially in tough economic times like these when many small businesses are struggling to stay afloat. But sometimes it is necessary, for both your business and your sanity.
If you do not have the ... (more...)
Posted by: jennifer on February 16, 2009 in Advice, Ecommerce, General, Networking | No Comments »
According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)
Posted by: jennifer on January 23, 2009 in Advice, Ecommerce, General, Marketing Articles, Networking, Web Design Articles | No Comments »
Don't think it matters if you wear a suit or nice outfit to a business meeting, networking event, conference, or trade show? Maybe if you're Steve Jobs it doesn't. But for the rest of us, how you present yourself, from your attitude to your attire, makes a huge impression on ... (more...)
Posted by: jennifer on January 14, 2009 in Advice, General, Networking | No Comments »
Words -- choosing and using the right words to convey an idea, sell a product, or promote a concept -- are very important to me as a writer and marketing communications pro. But they should be important to every business owner, no matter the size of your business or marketing ... (more...)
Posted by: jennifer on January 2, 2009 in Advice, General, Marketing Articles, Tools | No Comments »
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