Archive for the ‘Ecommerce’ Category
Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales.
Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your ... (more...)
Posted by: jennifer on February 4, 2010 in Advice, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles | No Comments »
To be successful at attracting new customers, today’s small business owners need a multi-faceted, multi-channel customer acquisition strategy that targets prospective customers where they surf, exchange information and shop. While there are many ways to do this, the following five strategies are highly effective, inexpensive (or free) and any ... (more...)
Posted by: jennifer on December 15, 2009 in Ecommerce, General Business, Marketing Articles | No Comments »
If you're not happy with your current ecommerce service provider or solution, or are in the process of launching an ecommerce business, consider BigCommerce, a new hosted ecommerce service that bills itself as "the world's easiest to use ecommerce software."
Released in Beta this past June and officially launched ... (more...)
Posted by: jennifer on October 14, 2009 in Ecommerce | No Comments »
In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news. Finally, proof that social media had the potential to not only increase traffic but also sales. Though ... (more...)
Posted by: jennifer on July 6, 2009 in Advice, Ecommerce, Marketing Articles, Tools | No Comments »
Turning away work -- saying no to a project or firing a client -- is never easy, especially in tough economic times like these when many small businesses are struggling to stay afloat. But sometimes it is necessary, for both your business and your sanity.
If you do not have the ... (more...)
Posted by: jennifer on February 16, 2009 in Advice, Ecommerce, General, Networking | No Comments »
According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)
Posted by: jennifer on January 23, 2009 in Advice, Ecommerce, General, Marketing Articles, Networking, Web Design Articles | No Comments »
I always love to read or hear about personal success stories, particularly when they involve women who followed their passions. Over Thanksgiving break, during a trip to Chicago, I met one such woman, Valerie Beck, and got to experience her business, Chicago Chocolate Tours, first hand and speak with ... (more...)
Posted by: jennifer on December 13, 2008 in Ecommerce, General, Marketing Articles | 1 Comment »
If you own or manage an online store, I encourage you to read my latest article, "The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa," which appears in Ecommerce-Guide.com.
As I wrote in the article, the news this holiday season isn't all bad, at least for e-tailers. According to a ... (more...)
Posted by: jennifer on November 24, 2008 in Advice, Ecommerce, Marketing Articles | No Comments »
While perusing Ecommerce-Guide.com earlier today, I came across this story on CafePress and similar sites that provide on-demand printing of logos/designs on a variety of items, including clothing, stationery, posters, stickers, buttons, and mugs.
As the author, Aaron Weiss, explains, "You create and upload graphic designs, ... (more...)
Posted by: jennifer on November 17, 2008 in Advice, Ecommerce, Marketing Articles | No Comments »
Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the ... (more...)
Posted by: jennifer on November 4, 2008 in Ecommerce, Marketing Articles, Web Design Articles | 1 Comment »
|
|
