Archive for the ‘Ecommerce’ Category
Figuring out how to successfully market products and/or services in one channel, be it retail, the Internet, or a catalog, is always a challenge, especially if you are a small or mid-sized business. Marketing your business across two or more channels, however, can be two or three times as challenging ... (more...)
Posted by: jennifer on July 8, 2008 in Ecommerce, Marketing Articles | No Comments »
I just saw this article called "Writing for the Web -- and Getting It Read" on InternetNews.com and thought I'd share. (The piece is pretty short, so won't take long to read.)
The author, who interviewed a user experience specialist about the differences between writing for the Web and writing for print publications, ... (more...)
Posted by: jennifer on June 27, 2008 in Advice, Ecommerce, Marketing Articles | No Comments »
Ask anyone who does business on the Internet what the most valuable piece of real estate is and chances are they will say the first page of a Google search. "Being listed at the top of the results not only provides the greatest amount of traffic, it instills trust in ... (more...)
Posted by: jennifer on June 16, 2008 in Advice, Ecommerce, Marketing Articles, Tools | No Comments »
E-commerce has come a long way, baby, over the past 10 years or so, with prospective online business owners having more options than ever before when it comes to where and how to set up shop. In fact, there are so many choices — from where to register your domain ... (more...)
Posted by: jennifer on March 21, 2008 in Advice, Ecommerce | No Comments »
The teen and twenty-something market may get more attention from advertisers, marketers and the press, but the demographic with the most potential growth and opportunity for e-commerce businesses is adults aged 65 and up and their Baby Boomer children and/or caregivers.
While estimates vary, there are now more than 10 million ... (more...)
Posted by: jennifer on January 17, 2008 in Ecommerce, Marketing Articles | No Comments »
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