Archive for the ‘General Business’ Category
These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter.
Indeed, in today’s social media-driven world, having a Facebook page, a Twitter account, a LinkedIn profile, and ... (more...)
Posted by: jennifer on July 17, 2010 in Advice, CRM Articles, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles, customer service | 1 Comment »
With email marketing, you have only a few seconds to grab readers' attention. Here's how to make every second count so you can get readers to open, read and click on your email marketing campaigns.
1. Use a short but informative subject line. "Subject lines, more than anything ... (more...)
Posted by: jennifer on June 27, 2010 in CRM Articles, Ecommerce, General Business, Marketing Articles | 1 Comment »
There are few service providers (except perhaps for lawyers) who are the subject of more derision than Web hosting providers. Indeed, ask any three business owners who have used the same Web hosting company (or read any online reviews) and you're likely to get very different ... (more...)
Posted by: jennifer on May 17, 2010 in Advice, Ecommerce, General Business | No Comments »
Virtual servers can help you save money, space and make it much easier to recover applications and files when a crisis hits. Plus, they're less expensive and safer than you think.
Until recently, server virtualization was thought of as something that only larger companies -- with dozens or ... (more...)
Posted by: jennifer on April 6, 2010 in Advice, Data Storage, General Business, Tools | No Comments »
Media training, teaching CEOs and executives how to answer a reporter's questions, is important if you want to get publicity for your business. That's because few things create a worse impression on a reporter than an interviewee who is unprepared, inarticulate, and/or doesn't answer the question(s). As a reporter/journalist for ... (more...)
Posted by: jennifer on February 12, 2010 in Advice, General Business, Marketing Articles | 2 Comments »
Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales.
Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your ... (more...)
Posted by: jennifer on February 4, 2010 in Advice, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles | 1 Comment »
For years I have written about small and mid-sized businesses for different business publications, and I can honestly say I love what I do. Now I am looking to write a book, a kind of business memoir where I tell the in-depth inside story of a business, product, or service ... (more...)
Posted by: jennifer on January 5, 2010 in General Business | No Comments »
To be successful at attracting new customers, today’s small business owners need a multi-faceted, multi-channel customer acquisition strategy that targets prospective customers where they surf, exchange information and shop. While there are many ways to do this, the following five strategies are highly effective, inexpensive (or free) and any ... (more...)
Posted by: jennifer on December 15, 2009 in Ecommerce, General Business, Marketing Articles | No Comments »
Today's post covers two extremely important topics for all entrepreneurs/small business owners: 1) how to make sure your business isn't just a job and 2) how to handle disgruntled customers.
Regarding the first topic, the difference between creating a job for yourself versus creating a business, read entrepreneur Jay Gotz's latest ... (more...)
Posted by: jennifer on December 3, 2009 in Advice, General Business, customer service | 1 Comment »
This week I am happy to bring you a guest post from my colleague Nina Kaufman, a small business attorney and entrepreneur who runs www.AskTheBusinessLawyer.com, on the importance of succession/transition planning for partners in a small business.
Succession Planning for Your Small Business: Begin with the End
How many times have ... (more...)
Posted by: jennifer on November 18, 2009 in Advice, General Business | No Comments »
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