Archive for the ‘General’ Category
Working from home has many advantages, including a very short commute (which not only saves time but gas) and flexible hours. But it’s not right for everyone.
To decide if working at or from home is right for you, first ask yourself these three questions: 1) Am I okay being by ... (more...)
Posted by: jennifer on April 21, 2010 in Advice, General | No Comments »
If you or someone you know owns or manages a small or mid-sized (or even larger) business, my latest article -- http://bit.ly/Ax4iZ -- titled "How to Manage Your Business's Online Reputation" (published on SmallBusinessComputing.com) is MUST reading.
The article features tips and advice from several social media-savvy small business ... (more...)
Posted by: jennifer on September 16, 2009 in General | No Comments »
Turning away work -- saying no to a project or firing a client -- is never easy, especially in tough economic times like these when many small businesses are struggling to stay afloat. But sometimes it is necessary, for both your business and your sanity.
If you do not have the ... (more...)
Posted by: jennifer on February 16, 2009 in Advice, Ecommerce, General, Networking | No Comments »
Ah, Valentine's Day, a time of hearts and flowers, chocolate and jewelry — and opportunity. Even if your business isn't in the business of selling chocolate or jewelry or flowers, if you aren't capitalizing on Valentine's Day, you could find your heart broken and your e-commerce site or website ... (more...)
Posted by: jennifer on January 27, 2009 in General, Networking | No Comments »
According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)
Posted by: jennifer on January 23, 2009 in Advice, Ecommerce, General, Marketing Articles, Networking, Web Design Articles | No Comments »
Don't think it matters if you wear a suit or nice outfit to a business meeting, networking event, conference, or trade show? Maybe if you're Steve Jobs it doesn't. But for the rest of us, how you present yourself, from your attitude to your attire, makes a huge impression on ... (more...)
Posted by: jennifer on January 14, 2009 in Advice, General, Networking | No Comments »
Words -- choosing and using the right words to convey an idea, sell a product, or promote a concept -- are very important to me as a writer and marketing communications pro. But they should be important to every business owner, no matter the size of your business or marketing ... (more...)
Posted by: jennifer on January 2, 2009 in Advice, General, Marketing Articles, Tools | No Comments »
I always love to read or hear about personal success stories, particularly when they involve women who followed their passions. Over Thanksgiving break, during a trip to Chicago, I met one such woman, Valerie Beck, and got to experience her business, Chicago Chocolate Tours, first hand and speak with ... (more...)
Posted by: jennifer on December 13, 2008 in Ecommerce, General, Marketing Articles | 1 Comment »
Over dinner during a bike trip this summer, our tour guide mentioned that his "real" job was helping his mother run the family business, a small publishing company aimed at parents who home-schooled their children. As we talked some more, the young man mentioned that while the company sold books ... (more...)
Posted by: jennifer on September 15, 2008 in Ecommerce, General, Marketing Articles | 1 Comment »
In July, my editor at Ecommerce-Guide.com asked me to look into a two-year-old company called iShopUSA, which claimed to take the hassle out of international e-commerce — that is, selling stuff to customers outside the United States — for companies of all sizes doing business online.
With more people ... (more...)
Posted by: jennifer on August 21, 2008 in Advice, Ecommerce, General, Marketing Articles, Web Design Articles | 1 Comment »
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