Archive for the ‘Marketing Articles’ Category
These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter.
Indeed, in today’s social media-driven world, having a Facebook page, a Twitter account, a LinkedIn profile, and ... (more...)
Posted by: jennifer on July 17, 2010 in Advice, CRM Articles, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles, customer service | 1 Comment »
With email marketing, you have only a few seconds to grab readers' attention. Here's how to make every second count so you can get readers to open, read and click on your email marketing campaigns.
1. Use a short but informative subject line. "Subject lines, more than anything ... (more...)
Posted by: jennifer on June 27, 2010 in CRM Articles, Ecommerce, General Business, Marketing Articles | 1 Comment »
If your website isn't optimized to be viewed on mobile devices, you could be losing out on potential customers and sales.
Need a reason to go mobile? How about 234 million of them? That's the number of Americans who were using mobile devices as of December 2009, and that number is ... (more...)
Posted by: jennifer on March 11, 2010 in Ecommerce, Marketing Articles, Web Design Articles | 1 Comment »
Media training, teaching CEOs and executives how to answer a reporter's questions, is important if you want to get publicity for your business. That's because few things create a worse impression on a reporter than an interviewee who is unprepared, inarticulate, and/or doesn't answer the question(s). As a reporter/journalist for ... (more...)
Posted by: jennifer on February 12, 2010 in Advice, General Business, Marketing Articles | 2 Comments »
Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales.
Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your ... (more...)
Posted by: jennifer on February 4, 2010 in Advice, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles | 1 Comment »
To be successful at attracting new customers, today’s small business owners need a multi-faceted, multi-channel customer acquisition strategy that targets prospective customers where they surf, exchange information and shop. While there are many ways to do this, the following five strategies are highly effective, inexpensive (or free) and any ... (more...)
Posted by: jennifer on December 15, 2009 in Ecommerce, General Business, Marketing Articles | No Comments »
As I have learned from years of writing about small businesses and entrepreneurs, being successful more often than not has less to do with how good you (or your products and/or services) are and everything to do with how good you are at marketing your business (and your products and ... (more...)
Posted by: jennifer on September 1, 2009 in Advice, Marketing Articles, Networking | 1 Comment »
In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news. Finally, proof that social media had the potential to not only increase traffic but also sales. Though ... (more...)
Posted by: jennifer on July 6, 2009 in Advice, Ecommerce, Marketing Articles, Tools | 1 Comment »
These four email marketing solutions can help any small business owner create an attractive, click-worthy email marketing campaign, at an attractive price. To determine which one is right for your small business/next email marketing campaign, read the descriptions and pricing information below, then do a free trial.
Emma. I have ... (more...)
Posted by: jennifer on June 1, 2009 in Advice, Marketing Articles | 6 Comments »
According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)
Posted by: jennifer on January 23, 2009 in Advice, Ecommerce, General, Marketing Articles, Networking, Web Design Articles | No Comments »
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