Archive for the ‘Marketing’ Category
If you own or manage an online store, I encourage you to read my latest article, "The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa," which appears in Ecommerce-Guide.com.
As I wrote in the article, the news this holiday season isn't all bad, at least for e-tailers. According to a ... (more...)
Posted by: jennifer on November 24, 2008 in Advice, Ecommerce, Marketing | No Comments »
While perusing Ecommerce-Guide.com earlier today, I came across this story on CafePress and similar sites that provide on-demand printing of logos/designs on a variety of items, including clothing, stationery, posters, stickers, buttons, and mugs.
As the author, Aaron Weiss, explains, "You create and upload graphic designs, ... (more...)
Posted by: jennifer on November 17, 2008 in Advice, Ecommerce, Marketing | No Comments »
Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the ... (more...)
Posted by: jennifer on November 4, 2008 in Ecommerce, Marketing, Web Design | No Comments »
Like just about every online retailer trying to attract more online shoppers and generate more sales, Golfballs.com, which sells new, used and custom logo golf balls as well as golf clubs and golf apparel, lists its products on several comparison shopping engines and does its share of online ... (more...)
Posted by: jennifer on October 20, 2008 in Ecommerce, Marketing, Tools | No Comments »
I have been a journalist for over 20 years, writing for a number of publications, as well as a magazine editor and a PR/communications specialist. As a result, I have a pretty good idea of what a good pitch is -- and how to get an editor's attention. That doesn't ... (more...)
Posted by: jennifer on October 2, 2008 in Advice, Marketing | No Comments »
Over dinner during a bike trip this summer, our tour guide mentioned that his "real" job was helping his mother run the family business, a small publishing company aimed at parents who home-schooled their children. As we talked some more, the young man mentioned that while the company sold books ... (more...)
Posted by: jennifer on September 15, 2008 in Ecommerce, General, Marketing | No Comments »
In July, my editor at Ecommerce-Guide.com asked me to look into a two-year-old company called iShopUSA, which claimed to take the hassle out of international e-commerce — that is, selling stuff to customers outside the United States — for companies of all sizes doing business online.
With more people ... (more...)
Posted by: jennifer on August 21, 2008 in Advice, Ecommerce, General, Marketing, Web Design | No Comments »
For years now I have heard (and written) about how small business owners were using Facebook as a tool to drum up or help business. But I resisted. While I see the value in using (or exploiting) Facebook if your business happens to cater to or target teens and twentysomethings, I ... (more...)
Posted by: jennifer on August 9, 2008 in Marketing, Networking | No Comments »
Figuring out how to successfully market products and/or services in one channel, be it retail, the Internet, or a catalog, is always a challenge, especially if you are a small or mid-sized business. Marketing your business across two or more channels, however, can be two or three times as challenging ... (more...)
Posted by: jennifer on July 8, 2008 in Ecommerce, Marketing | No Comments »
I just saw this article called "Writing for the Web -- and Getting It Read" on InternetNews.com and thought I'd share. (The piece is pretty short, so won't take long to read.)
The author, who interviewed a user experience specialist about the differences between writing for the Web and writing for print publications, ... (more...)
Posted by: jennifer on June 27, 2008 in Advice, Ecommerce, Marketing | No Comments »
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