Archive for the ‘Marketing Articles’ Category
For years now I have heard (and written) about how small business owners were using Facebook as a tool to drum up or help business. But I resisted. While I see the value in using (or exploiting) Facebook if your business happens to cater to or target teens and twentysomethings, I ... (more...)
Posted by: jennifer on August 9, 2008 in Marketing Articles, Networking | No Comments »
Figuring out how to successfully market products and/or services in one channel, be it retail, the Internet, or a catalog, is always a challenge, especially if you are a small or mid-sized business. Marketing your business across two or more channels, however, can be two or three times as challenging ... (more...)
Posted by: jennifer on July 8, 2008 in Ecommerce, Marketing Articles | No Comments »
I just saw this article called "Writing for the Web -- and Getting It Read" on InternetNews.com and thought I'd share. (The piece is pretty short, so won't take long to read.)
The author, who interviewed a user experience specialist about the differences between writing for the Web and writing for print publications, ... (more...)
Posted by: jennifer on June 27, 2008 in Advice, Ecommerce, Marketing Articles | No Comments »
Ask anyone who does business on the Internet what the most valuable piece of real estate is and chances are they will say the first page of a Google search. "Being listed at the top of the results not only provides the greatest amount of traffic, it instills trust in ... (more...)
Posted by: jennifer on June 16, 2008 in Advice, Ecommerce, Marketing Articles, Tools | No Comments »
E-mail marketing has become so easy and relatively inexpensive that anyone with a computer and an Internet connection can create a campaign. But not all e-mail campaigns are created equal — or are equally successful.
To find out what small business owners can do to increase the open and click-through rates ... (more...)
Posted by: jennifer on May 15, 2008 in Advice, Marketing Articles | No Comments »
According to a CompUSA-iPerceptions study, 63 percent of consumers said they were more likely to purchase from a site if it had product ratings and reviews. And JupiterResearch found that 77 percent of online shoppers used consumer-generated product reviews and ratings — and that those who found them useful were ... (more...)
Posted by: jennifer on January 31, 2008 in Marketing Articles | No Comments »
The teen and twenty-something market may get more attention from advertisers, marketers and the press, but the demographic with the most potential growth and opportunity for e-commerce businesses is adults aged 65 and up and their Baby Boomer children and/or caregivers.
While estimates vary, there are now more than 10 million ... (more...)
Posted by: jennifer on January 17, 2008 in Ecommerce, Marketing Articles | No Comments »
There has been a LOT of press given over to social (and professional) online networking lately -- and search engine optimization (or SEO) remains a hot topic. So while the iron was hot (though really, who irons anymore?), I wanted to strike by telling you about two more ways to ... (more...)
Posted by: jennifer on December 13, 2007 in Marketing Articles | No Comments »
According to MarketingSherpa's just released "Landing Page Handbook, Second Edition," 79 percent of traffic from search engines is directed to interior pages, making every product or landing page a de facto home page. "Today's home page is quickly evolving into not being a home page," explained Guy Mansueto, the vice ... (more...)
Posted by: jennifer on November 13, 2007 in Marketing Articles, Web Design Articles | No Comments »
So my wonderful editor over at Ecommerce-Guide.com has been asking me for months to write an article on how to market to teens. Not a bad topic, but I just wasn't that jazzed -- and, okay, as the mother of a tween was a little nervous about what I'd ... (more...)
Posted by: jennifer on September 24, 2007 in Marketing Articles | No Comments »
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