Archive for the ‘Networking’ Category
The difference between social media sites, sites such as Facebook and Twitter and LinkedIn, and non-social media or Internet sites is that Facebook and Twitter and LinkedIn allow -- and encourage -- users to start and actively engage in meaningful conversations. Yet too many people -- even many so-called "social ... (more...)
Posted by: jennifer on November 3, 2009 in Advice, Networking | 2 Comments »
As I have learned from years of writing about small businesses and entrepreneurs, being successful more often than not has less to do with how good you (or your products and/or services) are and everything to do with how good you are at marketing your business (and your products and ... (more...)
Posted by: jennifer on September 1, 2009 in Advice, Marketing Articles, Networking | 1 Comment »
Turning away work -- saying no to a project or firing a client -- is never easy, especially in tough economic times like these when many small businesses are struggling to stay afloat. But sometimes it is necessary, for both your business and your sanity.
If you do not have the ... (more...)
Posted by: jennifer on February 16, 2009 in Advice, Ecommerce, General, Networking | No Comments »
Ah, Valentine's Day, a time of hearts and flowers, chocolate and jewelry — and opportunity. Even if your business isn't in the business of selling chocolate or jewelry or flowers, if you aren't capitalizing on Valentine's Day, you could find your heart broken and your e-commerce site or website ... (more...)
Posted by: jennifer on January 27, 2009 in General, Networking | No Comments »
According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)
Posted by: jennifer on January 23, 2009 in Advice, Ecommerce, General, Marketing Articles, Networking, Web Design Articles | No Comments »
Don't think it matters if you wear a suit or nice outfit to a business meeting, networking event, conference, or trade show? Maybe if you're Steve Jobs it doesn't. But for the rest of us, how you present yourself, from your attitude to your attire, makes a huge impression on ... (more...)
Posted by: jennifer on January 14, 2009 in Advice, General, Networking | No Comments »
For years now I have heard (and written) about how small business owners were using Facebook as a tool to drum up or help business. But I resisted. While I see the value in using (or exploiting) Facebook if your business happens to cater to or target teens and twentysomethings, I ... (more...)
Posted by: jennifer on August 9, 2008 in Marketing Articles, Networking | No Comments »
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