Archive for the ‘Web Design Articles’ Category

Top Tips for How to Use Social Media to Improve CRM

These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter. Indeed, in today’s social media-driven world, having a Facebook page, a Twitter account, a LinkedIn profile, and ... (more...)

Posted by: jennifer on July 17, 2010 in Advice, CRM Articles, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles, customer service | 1 Comment »

Why you need a mobile website

If your website isn't optimized to be viewed on mobile devices, you could be losing out on potential customers and sales. Need a reason to go mobile? How about 234 million of them? That's the number of Americans who were using mobile devices as of December 2009, and that number is ... (more...)

Posted by: jennifer on March 11, 2010 in Ecommerce, Marketing Articles, Web Design Articles | 1 Comment »

How to boost your sales with SEO video

Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales. Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your ... (more...)

Posted by: jennifer on February 4, 2010 in Advice, Ecommerce, General Business, Marketing Articles, Tools, Web Design Articles | 1 Comment »

Seeking guidance re social commerce? Look no further.

According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)

Posted by: jennifer on January 23, 2009 in Advice, Ecommerce, General, Marketing Articles, Networking, Web Design Articles | No Comments »

Why now is the time to optimize and freshen up your Web site

Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the ... (more...)

Posted by: jennifer on November 4, 2008 in Ecommerce, Marketing Articles, Web Design Articles | 1 Comment »

Going global just got easier — and why your business needs to be online

In July, my editor at Ecommerce-Guide.com asked me to look into a two-year-old company called iShopUSA, which claimed to take the hassle out of international e-commerce — that is, selling stuff to customers outside the United States — for companies of all sizes doing business online. With more people ... (more...)

Posted by: jennifer on August 21, 2008 in Advice, Ecommerce, General, Marketing Articles, Web Design Articles | 1 Comment »

Make your product pages pop — and profitable

According to MarketingSherpa's just released "Landing Page Handbook, Second Edition," 79 percent of traffic from search engines is directed to interior pages, making every product or landing page a de facto home page. "Today's home page is quickly evolving into not being a home page," explained Guy Mansueto, the vice ... (more...)

Posted by: jennifer on November 13, 2007 in Marketing Articles, Web Design Articles | No Comments »

Is your website having a mid-life crisis?

Did you miss me? ; )Unlike some other blogs, I don't believe in posting unless I have something interesting or important to share -- well, about small business needs, products, and services. But now I do, so here I am.Just published on Ecommerce-Guide.com, my article titled "Is Your ... (more...)

Posted by: jennifer on March 19, 2007 in Advice, Web Design Articles | 1 Comment »

Practice what you preach: Schiff & Schiff unveils new website!

After months of hard work (and some hair pulling), the new Schiff & Schiff Communications website is live!  You can check it out at http://www.schiffandschiff.com.The whole process took about 2.5 months -- a bit longer than I had thought (or hoped) it would take. To be fair, though, when ... (more...)

Posted by: jennifer on January 1, 2007 in Web Design Articles | No Comments »

More on website facelifts — this time my own

So I keep talking to these web and design "experts" and writing about how important it is for small businesses to keep their websites fresh and enticing and I realize that my own website, HTML coded by my spouse and myself several years ago now and maintained and updated ... (more...)

Posted by: jennifer on October 25, 2006 in Web Design Articles | 1 Comment »

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