Schiff and Schiff Communications

Below are samples of Jennifer Lonoff Schiff’s marketing, communications, social media, web content and copywriting and editorial work.

(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer [“at” sign] schiffandschiff.com.)

BI and BPM Articles

What 2017 Holds for Enterprise Software. Enterprise software vendors discuss what will be the trends and innovations in business intelligence, CRM, ERP and marketing automation software in the coming year. Article for CIO.
How to Use BI to Improve the Customer Experience. Protection 1 CIO Donald Young shares how the security company significantly decreased attrition – and increased subscriptions – by using BI software and giving employees the tools they needed to better assist customers. Article for CIO.com.
Eight Enterprise Software Predictions for 2015. What does the future hold for BI, CRM, ERP + enterprise software in 2015? IT experts discuss which enterprise software trends will have the greatest impact on IT organizations in the coming year. Article for CIO.com.
Nine Common BI Software Mistakes and How to Avoid Them. Business intelligence experts and business leaders discuss the most common mistakes companies make when selecting and implementing a BI solution and what steps to take to avoid potential problems. Article for CIO.com.
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Case Studies

Vocera Case Study: InterContinental Mark Hopkins San Francisco. How Vocera helped the world-renowned Mark Hopkins hotel improve its customer service/responsiveness.
Vocera Case Study: Phoenix Children's Hospital. How Vocera helped a leading children's hospital create a soothing, healing atmosphere for its tiniest patients and their parents.
Interspire Shopping Cart Customer Story: SatPhoneCity.com Satellite phone store gets the 411 on e-commerce from Interspire. One of a half-dozen customer case studies Schiff & Schiff Communications wrote for Interspire, a leading web software company.
Interspire Shopping Cart Customer Story: Examaids.com
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CRM Articles

11 CRM Best Practices. Experts in customer relationship management discuss how companies can best serve a mobile, multichannel clientele. Article for CIO.com.
Six CRM Predictions for 2016. Experts in sales, marketing and customer relationship management share their thoughts regarding which CRM features and trends will be the most buzzed about in the year ahead. Article for CIO.com.
Eight Ways to Effectively Communicate with Clients. Business communication experts discuss the best methods for interacting with clients. Article for CIO.com.
Seven Ways Social Media Can Improve Customer Satisfaction. Social media and customer relationship experts share tips on how to use Facebook, Twitter and Instagram to enhance customers’ experience with your brand. Article for CIO.com.
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Data Management Articles

Eight Data Storage and Recovery Tips. Data storage experts share their advice regarding the best ways for small and mid-sized businesses to protect electronic information. Article for CIO.com.
Eight Things Small Businesses Look for When Considering SaaS. Cloud marketers and SaaS pros share their advice on how to make cloud-based software attractive to small and midsized businesses. Article for CIO.com.
Seven Ways Small Businesses Can Leverage Customer Data. Marketing, customer experience and data experts discuss what small and midsized businesses can learn about customers from the data they collect. Article for CIO.com.
Eight Ways to Make the Most Out of Your Customer Data. Big data, business analytics and marketing experts discuss how organizations can best put to use all that consumer data they’ve been collecting. Article for CIO.com.
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Data Protection Articles

How to Keep Your Small Business Safe from Data Breaches and Hacks. Ecommerce and security experts provide 10 tips for preventing breaches and hacks and keeping customer data safe. Article for CIO.com.
The Six Biggest Business Security Risks and How You Can Fight Back. IT and security experts discuss the leading causes of security breaches and what your organization can do to reduce them. Article for CIO.com.
15 Ways to Protect Your Ecommerce Site From Hacking and Fraud. Ecommerce and security experts share 15 tips on how you can prevent fraud and keep your site safe. Article for CIO.com.
How to Protect Your Small Business from Security Threats. Does data security, or rather the lack of it, keep you up at night? Experts discuss basic measures small business owners can, and should, take to keep sensitive data safe in my latest article for SmallBusinessComputing.com.
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Ecommerce Articles

How Small Ecommerce Businesses Can Stay Ahead of the Competition. Experts in online sales and marketing share their tips regarding how startups and smaller ecommerce sites can compete with larger businesses – and use their size to their advantage. Article for Small Business Tips & Advice.
How to Find the Right Payment Service for Your Ecommerce Business. Ecommerce and digital payment pros discuss what business owners should know before choosing an online payment solution. Article for CIO.com.
Six Ecommerce Categories That Will Take Off in 2017. Ecommerce experts predict which retail categories will be hot in the new year. Article for CIO.com.
Five New Year's Resolutions for Small Ecommerce Businesses. Small online business owners and ecommerce pros share their digital to-dos for 2017. Article for CIO.com.
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Email Marketing Articles

14 Email Marketing Mistakes to Avoid. Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers. Article for CIO.com.
15 Ways to Improve Your Email Marketing Campaigns. Email marketing pros share their top tips on how to craft emails that will get opened and acted upon. Article for CIO.com.
11 A/B Testing Mistakes and How to Avoid Making Them. Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers. Here are 11 classic mistakes and ways you can avoid them. Article for CIO.com.
The Top 7 Reasons People Unsubscribe from Your Email List. Email marketing pros discuss the main reasons people unsubscribe from email lists and offer advice on what you can do to decrease unsubscribe rates. Article for CIO.com.
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ERP Articles

11 Common ERP Mistakes and How to Avoid Them. Experts in enterprise resource planning software discuss some of the most common missteps IT leaders make when choosing, deploying and implementing an ERP system — and what they can do to prevent or circumvent them. Article for CIO.com.
Eight Ways to Get the Most out of Your ERP System. Experts in ERP software share tips on choosing, deploying and managing an ERP system. Article for CIO.com.
9 Tips for Selecting and Implementing an ERP System. Experts in ERP and change management share their tips on how to choose and deploy an ERP system to maximize your monetary and time investment. Plus steps you can take to improve the chances of workers will actually use the software. Article for CIO.com.
13 Common ERP Mistakes and How to Avoid Making Them. IT executives, ERP vendors and technology consultants provide advice on how to avoid potentially costly enterprise resource planning (ERP) problems. Article for CIO.com.
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General Business Articles

13 Tips for Crafting an Effective Customer Survey. How can you improve the odds that customers will take a minute (or five) to open and take your survey? Experts in marketing and customer service share their top tips and advice for leveraging the data. Article for CIO.com.
10 Essential Productivity Tips for Road Warriors. Executives who spend much of their time on the road share their tips for keeping up with work and staying connected to the office. Article for CIO.com.
11 Tips to Create a Must-See Webinar. Experts discuss how to put together and market an online seminar that will attract prospective customers and hold their attention. Article for CIO.com.
Eight Ways to Manage an Internet or Security Crisis. IT, communications and security experts share tips on what to do when your business is hit with an IT-related disaster, such as a cyberattack, an ecommerce site crash or a software failure. Article for CIO.com.
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Lead Gen + Selling-related Articles

Nine Proven Methods for Generating Sales Leads. Sales and marketing experts share their tips on the best channels to use to attract new business. Article for CIO.com.
Seven Simple, Low-Cost Ways to Acquire New Customers. Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services. Article for CIO.com.
Seven Ways You Can Help Your Sales Team Be More Effective. From CRM to gamification, sales and marketing experts share strategies and tools that can help salespeople be more productive and close more deals. Article for CIO.com.
Nine Proven Ways to Generate Sales Leads. Sales and marketing experts share their lead-generation tips, including the best methods and media for finding prospective customers. Article for CIO.com.
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Marketing Articles

13 Ways to Make Your Inbound Marketing Stand Out. Experts in content creation and digital strategy discuss the best methods and channels to attract new customers. Article for CIO.com.
How to Tell Stories Your Customers Want to Hear. Marketers share their top tips for crafting content and messaging that will make your company more appealing to consumers – and help you stand out from the competition. Article for CIO.com.
11 Ways to Sell on Instagram. Social media marketers and business owners share their top tips for showcasing products on the mobile photo and video sharing site. Article for CIO.com.
How Gamification Improves Customer Engagement and Retention. Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers -- and sell more stuff. Article for CIO.com.
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Marketing Collateral

Telecenter® IP brochure. Created brochure for Internet-based multimedia product targetting the K-12 market. (Rauland-Borg Corp.)
Celebration School advertorial. 4-page, 4-color advertorial promoting Celebration School in Celebration, Florida. This piece showcases the Walt Disney Company/Osceola County-sponsored experimental public school. (Rauland-Borg Corp.)

Multimedia Work

World Book, Inc. (English Language Learning Programs)

Newsletter Articles

GE Capital Times article on Pro Bono Partnership. Online article promoting GE Capital's relationship with award-winning legal volunteer organization Pro Bono Partnership.
GE Capital Times article on GE Small Business College in South Africa. Online article discussing GE Capital Small Business College's mini colleges in South Africa.
GE Capital Times article on B2B auction site TradeOut. Online article promoting GE Capital's relationship with leading B2B online auctioneer TradeOut.

Press Releases

Prepster Pineapple announces new line of Hawaii-inspired sweatshirts and yoga pants. Press release for new product launch.
Introducing Prepster Pineapple, a new line of fun casual Hawaii-inspired tees and apparel. Press release for launch of new clothing line/brand.
BenchPrep Launches the World’s First Cross-Platform App for Interactive Education and Test Prep Content
DealsGoRound Launches Deal Wallet to Help Consumers Organize Daily Deals
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Print Ads

UB School of Engineering print ad. Print ad for University of Bridgeport's School of Engineering.

Professional Development Articles

Seven Attributes of a Successful CMO in the Digital Age. Executives discuss what it takes to lead an organization’s marketing efforts in today’s data-driven world. Article for CIO.com.
12 Tips to Help College Grads Land Their First IT Job. Technology and HR pros, as well as IT recruiters, share their advice on how recent graduates and those still in college can best position themselves for a technology career. Article for CIO.com.
Seven Ways to Advance Your Project Management Career. Project management experts and executive IT recruiters provide tips to project managers on what they can do to give their careers a boost. Article for CIO.com.
11 Ways to Improve Your IT Team's Productivity. CIOs as well as other IT leaders and productivity experts share their top tips for improving workflow and getting the most out of your IT teams. Article for CIO.com.
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Project Management Articles

Seven Must-Have Project Management Skills. A good — or bad — IT project manager can make the difference between a project coming in on time and on budget and it being a failure. How can you spot a good project manager? Look for these skills. Article for CIO.com.
8 project management tips for setting and managing expectations. Project managers and IT executives share their top strategies for creating realistic schedules and keeping projects on track. Article for CIO.com.
Eight Common Project Management Mistakes -- and How to Avoid Them. IT executives and certified project management professionals reveal the most common reasons projects get derailed and what project managers can do to keep them on track. Article for CIO.com.
Eight Strategies for Achieving IT Goals. IT executives and project managers share their tips on how to create realistic goals and the steps you need to take to attain them (with minimal delays or disruptions). Article for CIO.com.
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Social Media Articles

Nine Big Small Business Social Media No-Nos. Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram & Pinterest – and offer advice on how to avoid making these social faux pas. Article for CIO.com.
11 Tips for Using Facebook for Business. Small business owners and social media marketers discuss how you can use Facebook to promote your brand, engage with customers and grow your business. Article for CIO.com.
How to Use Facebook Live for Business. Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service. Article for CIO.com.
13 Ways Your Business Can Attract More Social Media Followers. Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Article for CIO.com.
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Storage-related Articles

14 Things You Need to Know About Data Storage Management. If you think backing up files and software to a storage device or to the cloud will automatically preserve and protect them (and your organization), think again. Article for CIO.com.
A Guide to Data Backup and Recovery for SMBs. Data backup and recovery are primary components of small business security. In this article, experts share tips for when, what, how and where to backup critical business data -- and get it back if disaster strikes. Article for SmallBusinessComputing.com.
Seven Questions to Ask Before Choosing an Online Data Backup Service. If you're thinking about storing your business data in the cloud, make sure to ask these questions before choosing an online backup service. Article for SmallBusinessComputing.com.
Open Source Deduplication: Ready for Enterprises? Several open source storage vendors have incorporated data deduplication into their solutions, making deduplication affordable for SMBs. Article for EnterpriseStorageForum.com
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Video/Video Marketing Articles

How to Produce a Must-See Small Business Video. Video experts and small business owners share their tips for creating videos that grab and keep viewers’ attention and offer advice on how and where to showcase them. Article for CIO.com.
Six Ways Video Can Boost Your Business. Experts in marketing, sales, customer service, and employee recruitment and training discuss how video can help your business in multiple ways. Article for CIO.com.
How to Avoid 10 Common Business Video Mistakes. Video and marketing experts share tips on how not to make a business video and what steps organizations should take to ensure people will watch, remember and share their videos. Article for CIO.com.
14 Tips for Creating Business Videos Customers Will Want to Watch. Video marketing and communications experts share their top tips on how to create a business video that will get maximum views and shares -- with no cats involved. Article for CIO.com.
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Web Design Articles

12 Ways Bad Web Design Can Hurt Your Online Business. Experts in web design and SEO discuss some of the most common – and problematic – mistakes businesses make when creating web or ecommerce sites and what they can do to avoid them. Article for CIO.com.
10 UX Best Practices for Ecommerce Success. Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website. Article for CIO.com.
13 Ecommerce Spring Cleaning Tips. Website developers, ecommerce experts and SEO pros discuss some simple ways to dust off, declutter and freshen up your Web or ecommerce site. Article for CIO.com.
9 Signs It's Time to Update Your Website -- and How to Fix It. Ecommerce, Web analytics + design experts share their tips on how to tell if your web or ecommerce site needs tweaking (or major fixing) and how you can improve it inexpensively. Article for CIO.com.
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Website Development and Copywriting

Prepster Pineapple Clothing. Hawaii-inspired clothing line aimed at teens and tweens. Created all content and navigation; supervised project. Currently manage and update the site.
New England Fertility. Transformed outdated medical website into something user-friendly, sleek, and attractive. Created new site map, navigation design, content strategy, and copy; worked with client and designer to create new look; worked closely with programmer testing site.
Technology Marketing Solutions. Marketing communications startup with an IT focus. Provided copyediting, copywriting, and information architecture assistance.
Spectrum Synergetic Systems. Chicago-based specialized financial services firm. Provided content development and editorial services.
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Clips