Schiff and Schiff

Below are samples of Jennifer Lonoff Schiff’s marketing, communications, and editorial work.

(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer [”at” sign] schiffandschiff.com.)

A Tale of Two Web Sites. Article for Ecommerce-Guide.com on the importance (or unimportance) of Web design when selling online.
A Tale of Two Web Sites. Article for Ecommerce-Guide.com on the importance (or unimportance) of Web design when selling online.
Batten Down the Hatches. Whether or not your business is located in a flood, tornado, or hurricane zone, or a city that could be targeted by terrorists, you need a good continuance plan to ensure you stay in business – and/or get back to normal quickly – if or when a disaster strikes. Article for Multichannel Merchant.
Because Time Is Money, Billing Apps Pay Off. Article for Small Business Computing on how time-billing software can generate greater ROI.
Benefiting from Your Benefits. Article on corporate benefits for On the Road (with Hampton)
Brother, Can You Spare a Terabyte? The San Diego Supercomputer Center is making available more than 400 TB of disk space and even more archival tape space for academic and scientific data in search of a good home. Article for EnterpriseStorageForum.com.
Business Planning: Who Needs It? Article for Small Business Computing on the importance of business planning for small businesses.
Buy Versus Lease: What You Need to Know. Because maximizing cash flow and minimizing taxes is critical to small business success, it pays to know your financial options when shopping around for computers. Article for SmallBusinessComputing.com.
Buyer’s Guide: How to Shop for a Digital Camera. Don't get caught up in megapixels and cool features like audio and video. When it comes to purchasing a digital camera, make a checklist of what you really need, do some research, talk to friends and don't be afraid to walk into a camera or electronics store to compare models. For Small Business Computing.
Buying and Selling Antiques Online. Watch out eBay and Sotheby's. Two new sites are making it easier, more affordable, and safer than ever to buy and sell antiques (and collectibles) online. Plus tips from an expert on what you need to know before you buy antiques online. For Ecommerce-Guide.com.
Caringo Gives Structure to Unstructured Data Archiving, active storage and compliance are all found in a single USB key. Article for EnterpriseStorageForum.com
Case Study: Baynote Strikes Positive Chord with Customers. Dynamic content guidance system helps e-tailers increase conversion rates and boosts profits more effectively than online advertising. Article for Ecommerce-Guide.com.
Catching Copycats: Protecting Your Online Content. Tips from the experts on how you can prevent people from stealing your copy — and what to do if someone does.
Celebration School advertorial. 4-page, 4-color advertorial promoting Celebration School in Celebration, Florida. This piece showcases the Walt Disney Company/Osceola County-sponsored experimental public school. (Rauland-Borg Corp.)
CommVault Manages to Succeed. Profile of enterprise storage vendor CommVault for EnterpriseStorageForum.com.
Copp Systems. Systems integration firm in Dayton, Ohio. Provided assistance with information architecture and content development.
CRM Best Practices. Six tips from the experts on how to choose the right CRM solution for your company and boost your odds for a successful adoption. For Small Business Computing.
Customer Service with a Virtual Smile Providing personal service can be tricky when you're not physically present, but not if you follow these tips for nurturing stellar online customer relations. Article for Ecommerce-Guide.com.
De-Mystifying De-Duplication. While the promise of de-duplication is red hot, the reception for the technology has been lukewarm. Article for EnterpriseStorageForum.com.
Dedupe: It’s Not Just for Backup Anymore. With the deployment of its A-SIS solution at Polysius, NetApp shows that de-duplication can work for primary data sets too. Article for EnterpriseStorageForum.com.
DIY SEO: Four Rules for High Rankings. Search engine optimization can be a complex task, but it doesn't have to be. Following these four easy tips can make all the difference in how you are ranked on search engines. Article for Ecommerce-Guide.com.
Does It Pay to Advertise on Vertical Search Engines? Vertical search engines are still maturing, but they're becoming more popular and can be a good investment for targeted campaigns. Article for Ecommerce-Guide.com.
EasyAsk’s Search and Merchandising Boosts Bottom Line. Rockler Woodworking and Hardware carves out higher conversion rates with optimized site search and merchandising from EasyAsk. Article for Ecommerce-Guide.com.
Eight Tips for a Clickable E-Mail Marketing Campaign. Creating a winning e-mail pitch can be done without huge time and money investments — if you know how. Expert advice for increasing click-through rates on your e-mail marketing. For Ecommerce-Guide.com.
Enter the Wonderful World of Word-of-Mouth Marketing. What could be better than free advertising? Several sites can help you spread the good word – and counter the bad – about your business at no or very low cost. Small Business Computing looks at two of the best and gives you tips on how to generate positive word-of-mouth. Article for Small Business Computing.
Enterprises Rule in Favor of e-Discovery, Thanks to FRCP. The Federal Rules of Civil Procedure are forcing companies to adopt e-discovery solutions and processes, and storage vendors are ll too happy to help. Article for EnterpriseStorageForum.com.
Expert Advice for Bricks-and-Mortar Stores Going Online. Interview with JupiterResearch's Patti Freeman Evans about the growing trend of traditional stores finding success online, for Ecommerce-Guide.com. (Part 2 of 2.)
File Virtualization’s Last Independent Sees Opportunity. Attune is taking advantage of its close ties to Microsoft -- and its independent status -- to woo and wow customers. Article for EnterpriseStorageForum.com.
Finding Needles of Data in an Unstructured Haystack. How Omnium Worldwide is using Kazeon's Information Server to protect customer privacy. Article for EnterpriseStorageForum.com.
Finding the Right E-Commerce Business Partner. Whether you need help starting, growing, or fine-tuning your online business, choosing the right business partner can mean the difference between success and failure. For Ecommerce-Guide.com.
Fortune Global 500 Firm Ditches Fibre Channel for iSCSI. When it came time to boost performance and capacity, Adecco abandoned its Fibre Channel SAN for a 120 TB LeftHand iSCSI SAN. Article for EnterpriseStorageForum.com.
GE Capital Times article on B2B auction site TradeOut. Online article promoting GE Capital's relationship with leading B2B online auctioneer TradeOut.
GE Capital Times article on GE Small Business College in South Africa. Online article discussing GE Capital Small Business College's mini colleges in South Africa.
GE Capital Times article on Pro Bono Partnership. Online article promoting GE Capital's relationship with award-winning legal volunteer organization Pro Bono Partnership.
Get Basic Legal Help without a Lawyer. Web sites offering legal assistance can provide small businesses with a broad range of valuable legal help at a fraction of the cost, though they are not a replacement for an experienced attorney. Article for Small Business Computing.
Getting More Out of Your Web Site. No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertising dollars. Article for Ecommerce-Guide.com.
Gevity Helps Take the Pain Out of Employment-Related Tax Preparation for Thousands of Small Businesses and Their Employees (Yahoo! Finance)
Gevity HR Client Success Stories – Link to more than a dozen client case studies (PDFs) and video testimonials, all of which were written/edited by Schiff & Schiff.
Gevity Releases ‘Ten Ways to Motivate Your Employees This Summer’ List (PrimeNewswire)
Helping Storage Customers Feel Secure. How Decru is helping customers like ISCorp encrypt and protect sensitive client data stored on tape and disk. Article for EnterpriseStorageForum.com.
Hope (for Love Online) Springs Eternal. Article on the state of online dating for Internet News.
How to Create a Successful Multi-Channel Experience. Tips for marketing your business or brand when you have a store, a website and/or a catalog.
How to Create a Successful Multi-Channel Experience. Tips for marketing your business or brand when you have a store, a website and/or a catalog.
How to Market to Teens: Keep It Real and Simple. Teens continue to spend money, but they aren't parting with their cash for just anything, anywhere. If you want a piece of this $80 billion pie, you have to know how to ask for it. Article for Ecommerce-Guide.com.
How to Win the E-Mail Marketing Campaign. Database programs like FileMaker Pro and Web-based services like Constant Contact make it easier than ever for small businesses to create e-mail campaigns that get results. Article for Small Business Computing.
I Could Have Hired a VA! For small business owners and sole proprietors with too much to do, hiring a virtual assistant can be one of the best business decisions you make. Article for Small Business Computing.
IBM Holds Virtual Monopoly. With 2,000 customers, Big Blue's storage virtualization solution is dominating the storage virtualization field. Article for EnterpriseStorageForum.com.
IBM Targets SMB Market. Small business evangelist – and IBM VP of software retail solutions – Katie Kean talks to ECommerce-Guide.com about e-commerce trends and how IBM is helping small and mid-market businesses be competitive on the Web.
International E-Commerce: Going Global Just Got Easier. iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks. Article for Ecommerce-Guide.com.
Is Your Web Site Having a Mid-Life Crisis? Why your e-commerce site may need an overhaul and the steps you should take if it does. Article for Ecommerce-Guide.com.
Leaders Offer Insight on Preserving Digital History. The Library of Congress recently brought together enterprise storage and digital preservation experts for a first-of-its-kind meeting on preservation storage. Third in a series for EnterpriseStorageForum.com.
Learning From Storage Failures. Storage pioneer Garth Gibson looks at the latest trends and advances in petascale storage. Article for EnterpriseStorageForum.com.
Leveling the Playing Field for Small Nonprofits. Article for Ecommerce-Guide.com on how e-commerce companies are helping nonprofits raise money online. (Part 2 of 2.)
Library of Congress Readies New Storage Archive. Fourth in a series on the Library's new archival storage system at the National Audio-Visual Conservation Center. Article for EnterpriseStorageForum.com.
Library of Scotland Preserves Digital History. How GlassHouse Technologies helped the National Library of Scotland build a 200-terabyte storage system, with help from Hitachi, Brocade and ONStor. Article for EnterpriseStorageForum.com.
Local Search Comes of Age. Targeted demographics and cool tools such as user reviews, merchant blogs and online promotions and coupons are making local search hotter than ever. Article for Ecommerce-Guide.com.
Making AdWords Add Up for Your E-Business AdVice on formulating a successful pay-per-click strategy for your online business. Article for Ecommerce-Guide.com.
Management for Smarties. Whether you've been a supervisor for 10 minutes or 10 years, here are wise ways to bring out the best in your staff. Article for IT Business Insider.
Mapping a Storage Classification Strategy. How Kazeon is helping the J. Craig Venter Institute get a handle on 15 years' worth of genomic research data. Article for EnterpriseStorageForum.com.
Maximize PR, Minimize Cost. Thanks to new low-cost wire services – some of which even offer affordable creative services – and a handful of on-demand subscription software solutions, good public relations is within the reach of every small business. Article for Small Business Computing.
Medical Center Sees Virtues of VSANs. Cisco's Virtual SAN technology is helping an Iowa hospital partition and product critical data more efficiently. Article for EnterpriseStorageForum.com.
Mercator Chosen by Mutual of Omaha to Deploy HIPAA Integration Solution
Mercator Selected by The Principal Financial Group for Enterprise Integration
Microsoft Gains Storage Traction. With a range of products to seemingly suit any storage environment, easy integration with industry standard products, low TCO and some 50 OEM partners, can Microsoft be stopped? Article for EnterpriseStorageForum.com.
Navigating Sales Tax Laws. Information to determine if your online business should be collecting sales tax and to pay it if it does. Article for Ecommerce-Guide.com.
NEC’s HYDRAstor Gets High Marks from Nonprofit. NEC's grid architecture helps the Anderson Center for Autism and others scale performance and storage as needed while eliminating duplicate data. Article for EnterpriseStorageForum.com
Oildex. The energy industry's leading provider of e-payable services and digital data management. Updated existing copy and provided new content.
Outsourcing Design Work. Whether you need a logo, a brochure, letterhead or a Web site, a host of online design services make it easier than ever to get quality design at an affordable price. Article for Small Business Computing.
Outsourcing HR Reaps Benefits for Small Business. Whether you want to save money on healthcare insurance, set up an employee retirement plan, get help with recruitment or have someone manage your payroll, outsourcing some or all of your human resource-related work can make good business sense, even for small businesses with fewer than 10 employees. For Small Business Computing.
Outsourcing Your Fulfillment: What You Need to Know. Article for Ecommerce-Guide.com
Package Perfect: Free Shipping Without Going Broke. Offering free or discount shipping increases sales, but it can also reduce your bottom line. How do you decide if free shipping makes sense for your e-business? I outline the pros and cons in this article for Ecommerce-Guide.com.
Preparing for Failure. As storage systems get bigger and bigger, failures become a big problem. A new academic and scientific project headed by industry pioneer Garth Gibson hopes to solve that problem. Article for EnterpriseStorageForum.com.
Privacy, Security and Compliance for SMBs: Part 1. In this two-part series, I looked at the legalities of keeping customers' data private and talked to experts who offered tips to help readers bring their business into compliance with the latest regulations. For Small Business Computing.
Privacy, Security and Compliance for SMBs: Part 2. Learn how security audits and privacy assessments can help protect your business in the event of a data security breach. Plus, resources to help you along the way.
Profitable Product Pages. Search engines are steering shoppers away from home pages and directly to specific product pages. Is your site prepared for the change in traffic flow? Article for Ecommerce-Guide.com.
RAID Turns Rad. RAID pioneer Garth Gibson discusses Tiered Parity, the latest step in the storage technology's evolution. Article for EnterpriseStorageForum.com.
Replicating and Storing DNA. Parascale's Virtual Storage Network allows the Stanford Genome Technology Center to store massive files on x86 servers. Article for EnterpriseStorageForum.com.
Rugs Direct Rolls Out Red Carpet for Bazaarvoice Everyone knows customer reviews can boost sales, but how do you get started? This case study shows what it can cost and what the benefits are. Article for Ecommerce-Guide.com.
Rugs Direct Rolls Out Red Carpet for Bazaarvoice Everyone knows customer reviews can boost sales, but how do you get started? This case study shows what it can cost and what the benefits are. Article for Ecommerce-Guide.com.
Rules About to Change in e-Discovery Game. Article on the amendments to the Federal Rules of Civil Procedure going into effect December 1, 2006, and what they mean to companies large and small, for EnterpriseStorageForum.com.
Safe Harbor: How to Avoid Problems When Hiring Immigrant Workers. Have you ever hired an illegal alien? Chances are you wouldn't know it if you did. There are 12 million undocumented immigrants in this country, and many have fraudulent papers that would fool almost anyone. Article for Multichannel Merchant.
Saving Lives with Storage. Greenwich Hospital has always been on the cutting edge of technology, so when growth began to strain its storage capacity, it wasted no time in finding a system that could grow with it. Article for EnterpriseStorageForum.com.
Selling to Silver Surfers. Seven golden rules for selling products to the senior set, a growing and very profitable demographic for e-tailers. Article for Ecommerce-Guide.com.
Selling Travel Online: It’s Not Just for the Big Guys Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. I showcase several successful ventures for E-commerce Guide.
Selling Travel Online: It’s Not Just for the Big Guys Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. I showcase several successful ventures for E-commerce Guide.
Setting Up Shop: A Checklist for New E-tailers. What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
Ship-Shape. Tips and advice to help retailers reduce warehouse-related errors, keep return rates low and improve their bottom line. For Multichannel Merchant.
Social Commerce: Trend or Fad? If you haven't set up a MySpace page yet, don't worry. Analysts say social commerce isn't yet a dominant factor in boosting sales, but agree that it still plays a role in online marketing. Article for Ecommerce-Guide.com.
Sorting Out Your Storage Options. With all the enterprise storage technologies out there, how do you choose the one that's right for your business? Article for EnterpriseStorageForum.com.
Specialty Companies Are Making E-Philanthropy Easy. Article for Ecommerce-Guide.com on a growing niche of players out to make e-commerce and increasing exposure easy for smaller nonprofits. (Part 1 of 2.)
Spectrum Synergetic Systems. Chicago-based specialized financial services firm. Provided content development and editorial services.
Staying Sticky on Wikipedia. Your company's arrived. Now let everyone know by getting on Wikipedia. Advice on how to get on – and stay on – the world's ninth most popular site. Article for Entrepreneur.
Stop Spam Before It Stops You. When it comes to blocking spam, basic email filters just don't cut it. Three small business people share how they won the war against spam. Article for Small Business Computing.
Storage Without the Spin. Pliant believes its new EFD solid-state technology will change the way enterprises store data.
Storing National Treasures. Article on the Library of Congress's ambitious effort to build a storage infrastructure for the world's largest collection of films, television and radio broadcasts and recorded sound. Part 1 in a series for EnterpriseStorageForum.com.
Storing the Earth, One Satellite Image at a Time. DigitalGlobe supplies Google and other clients with satellite images of Earth, with help from ADIC's StorNext data management solution. Article for EnterpriseStorageForum.com.
Straddling Tape and Disk Worlds. Imation proves that for backup, you can have your tape and disk-to-disk too. Article for EnterpriseStorageForum.com.
Sun Rises at the Library of Congress. The Library of Congress selects a Sun-based solution for its groundbreaking digital archiving project. Second in a series for EnterpriseStorageForum.com.
Supercomputing’s Super Storage Issues. Cray and IBM are taking storage to the next level as part of a U.S. government supercomputing program. Article for EnterpriseStorageForum.com.
Technology Marketing Solutions. Marketing communications startup with an IT focus. Provided copyediting, copywriting, and information architecture assistance.
Telecenter® IP brochure. Created brochure for Internet-based multimedia product targetting the K-12 market. (Rauland-Borg Corp.)
The 411 on Local Search. Local search on the Internet provides yet another way for small, neighborhood businesses to get noticed. It's also attracting entrepreneurs and the major search engines. But is local search the next killer app? Small Business Computing gives you the 411.
The Best-Kept Secret in Enterprise Storage. Fujitsu's Eternus line provides mid-range and high-end customers the performance, reliability and scalability they crave — they just don't know it yet. Article for EnterpriseStorageForu.com.
The Layout of the Land. The five rules every retailer should know – and adhere to – when designing a new store. For Multichannel Merchant.
The Low-Down on Mash-Ups. Article for ECommerce-Guide.com on how sites that use third-party applications (from eBay, Amazon, Yahoo! and Google) are gaining popularity and even making money.
The Wayback Machine: From Petabytes to PetaBoxes. How the Internet Archive project stores data. Article for EnterpriseStorageForum.com.
Thoughts for Food: Key Ingredients for Selling Food Online. Whether you have a successful retail or wholesale business and want to extend your brand or are starting from scratch, the Web can turn your small food business into a national or global operation, if you follow these experts' recipes for success. For Ecommerce-Guide.com.
Tips and Tweaks to Tune-Up Your Site. I talked to two experts and a successful e-tailer about small and large changes e-commerce businesses can – and should – make to their sites to make them a frequent destination and increase online sales during the holiday rush. Article for Ecommerce-Guide.com.
To Boldly Go Where No Utility Storage Has Gone Before. 3PAR's utility storage will help NASA Ames find other Earth-like planets. Article for Enterprise Storage Forum.
TPC Healthcare Client Success Stories – Link to Norwalk Hospital and Phelps Memorial Hospital case studies, which were written/edited by Schiff & Schiff.
TPC Systems Gives Area Hospitals New Life with Wireless Communications Systems
TPC Systems Partners with USBiogistics to Offer Hospitals an Enterprise Solution for Increasing Productivity, Optimizing Resources and Improving Patient Care (SBWire)
TPC Systems provides Phelps Memorial Hospital with the hands-free technology and hands-on training to instantly connect doctors, nurses, and hospital staff… (Yahoo! Finance)
Turning a Hobby or Passion into a Business. With e-commerce within the reach of just about everyone, it can be very tempting to turn something you love – whether it's collecting or creating – into a business. But should you? For Ecommerce-Guide.com.
Two Jakes Furniture Swings in the Key of E-Commerce. Article for Ecommerce-Guide.com on how a funky bricks-and-mortar furniture business successfully added e-commerce to its inventory. (Part 1 of 2.)
UB School of Engineering print ad. Print ad for University of Bridgeport's School of Engineering.
Virtually Tape-Free. Sepaton's virtual tape libraries are helping customers like the American Institute of Physics migrate from tape. Article for EnterpriseStorageForum.com.
WAFS Helps Company Avert Disaster. When a fire disabled Fulcrum Pharma's new UK headquarters, the company's new wide area file system from Availl enabled business to continue as usual. Article for EnterpriseStorageForum.com.
Wiley Widgets Popular, But What About Profits? While widgets continue to gain in popularity as a marketing tool, it's still too early to tell if they're making anyone any money. Still, comScore is now trying to track their impact. Article for Ecommerce-Guide.com.
World Book, Inc. (English Language Learning Programs)
Xiotech Aims to Please. Profile of storage vendor Xiotech for EnterpriseStorageForum.com.
Xiotech’s Emprise: Storage System, Heal Thyself. Is Xiotech's innovative, self-healing storage system too good to be true? Article for EnterpriseStorageForu.com.

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