Schiff and Schiff Communications

Below are samples of Jennifer Lonoff Schiff’s marketing, communications, and editorial work.

(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer ["at" sign] schiffandschiff.com.)

Case Studies

Vocera Case Study: InterContinental Mark Hopkins San Francisco. How Vocera helped the world-renowned Mark Hopkins hotel improve its customer service/responsiveness.
Vocera Case Study: Phoenix Children's Hospital. How Vocera helped a leading children's hospital create a soothing, healing atmosphere for its tiniest patients and their parents.
Interspire Shopping Cart Customer Story: SatPhoneCity.com Satellite phone store gets the 411 on e-commerce from Interspire. One of a half-dozen customer case studies Schiff & Schiff Communications wrote for Interspire, a leading web software company.
Interspire Shopping Cart Customer Story: Examaids.com
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CRM Articles

Salesforce Works Its CRM Mojo on Internet Marketing Company. How Salesforce.com is helping companies better manage their marketing dollars, increase trade show profitability. Article for eCRM Guide.
Web-based CRM Helps Software Firm Beef Up Call Center. Since deploying NetSuite CRM in its call center, Acclivity Software has a much better understanding of its products and customers. Article for eCRM Guide.
Putting the "Management" back in CRM. By taking 10 minutes every day to discuss customer data, issues and key metrics, startup Pixability has managed to head off potential problems and steadily grow the business. Article for eCRM Guide.

Data Management Articles

With $20 Billion Up for Grabs, Everyone's an EMR Vendor. Data storage vendors are forming partnerships and repositioning themselves in hopes of getting a piece of the electronic medical records stimulus spending. Article for EnterpriseStorageForum.com.

E-Commerce Articles

Why You Need a Mobile Web Site. If your Web site isn't optimized for mobile devices, you could be losing out on potential customers and sales. Here's how to get with the mobile marketing program. Article for Small Business Computing.
How to Boost Sales with SEO Video. Adding search-engine optimized (SEO) videos to your website not only helps you stand out from the crowd, it can increase traffic and drive sales. Article for SmallBusinessComputing.com.
How Small Businesses Can Attract New Customers. These five inexpensive, web-based strategies can help you reach new customers and increase sales. Article for SmallBusinessComputing.com.
BigCommerce: Big E-tail Features for Small Money. New hosted e-commerce solution is wooing business owners with its ease of use, deep feature set, and unlimited support. Article for SmallBusinessComputing.com.
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General Business Articles

How to Manage Your Business's Online Reputation. Small business owners explain how to create a positive impression -- or counter a negative one -- using Facebook, Twitter and social media. Article for SmallBusinessComputing.com.
Social Network Marketing Meets Small Business. How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers. Article for Small Business Computing.
Small Businesses Find Silver Lining in Cloud Computing. Entrepreneurs discuss the pros and cons of ditching Microsoft Office for Web-based office tools. Article for Small Business Computing.
Social Media -- The Next Smoking Gun. Organizations need to set up policies around the use of social networking apps like Facebook and Twitter, just as they did with e-mail in the 1990s. Article for EnterpriseStorageForum.com.
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Marketing Articles

InfiniBand Marches On Without Cisco. Cisco is no longer pursuing InfiniBand, but other vendors and analysts see continued growth and opportunities in the IB market. Article for EnterpriseStorageForum.com.
Searchandise Commerce -- the Google of Retail Search? A new service claims its borrowing from traditional merchandizing techniques to help e-tailers by bringing together online buyers and sellers at the point of purchase. Article for Ecommerce-Guide.com.
Directory Combines Social Networking, E-Commerce, Biz Listings. New online directory 7Mainstreet is hoping to lure customers by giving them online listings, e-commerce tools and social networking all in one place. Article for Ecommerce-Guide.com.
E-Commerce Marketing Tips for Valentine's Day. Share the love — and the profits — with these great tips for Valentine's Day e-commerce marketing. And you can still feel the love even if you don't sell gifts traditionally considered romantic.
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Marketing Collateral

Telecenter® IP brochure. Created brochure for Internet-based multimedia product targetting the K-12 market. (Rauland-Borg Corp.)
Celebration School advertorial. 4-page, 4-color advertorial promoting Celebration School in Celebration, Florida. This piece showcases the Walt Disney Company/Osceola County-sponsored experimental public school. (Rauland-Borg Corp.)

Miscellaneous/General Interest Articles

The Five Secrets to Creating Great Copy. How the right words can increase traffic and sales. Guest blog post on The Toilet Paper Entrepreneur.
Benefiting from Your Benefits. Article on corporate benefits for On the Road (with Hampton)
Buyer's Guide: How to Shop for a Digital Camera. Don't get caught up in megapixels and cool features like audio and video. When it comes to purchasing a digital camera, make a checklist of what you really need, do some research, talk to friends and don't be afraid to walk into a camera or electronics st
Hope (for Love Online) Springs Eternal. Article on the state of online dating for Internet News.
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Multimedia Work

World Book, Inc. (English Language Learning Programs)

Newsletter Articles

GE Capital Times article on Pro Bono Partnership. Online article promoting GE Capital's relationship with award-winning legal volunteer organization Pro Bono Partnership.
GE Capital Times article on GE Small Business College in South Africa. Online article discussing GE Capital Small Business College's mini colleges in South Africa.
GE Capital Times article on B2B auction site TradeOut. Online article promoting GE Capital's relationship with leading B2B online auctioneer TradeOut.

Press Releases

Print Ads

UB School of Engineering print ad. Print ad for University of Bridgeport's School of Engineering.

Storage-related Articles

Can Cloud Computing Replace Your Storage Network? Analysts discuss the pros and cons of cloud computing and storage. Article for EnterpriseStorageForum.com.
Grid Computing and the Future of Cloud Computing. Grid computing paved the way for clouds. But can cloud computing succeed where grids failed? Article for EnterpriseStorageForum.com.
Intel Wants Servers to Have Open FCoE Inside. Article on open source Fibre Channel over Ethernet and how Intel is leading an effort to make FCoe native to Linux and is literally giving away its code to accomplish that. For EnterpriseStorageForum.com.
Sun Hopes to Stimulate Healthcare IT Sales. Sun Microsystems is partnering with BridgeHead to help hospitals store and manage data — a move that just might get the company some healthcare stimulus dollars. Article for EnterpriseStorageForum.com.
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Web Design Articles

Incorporating Site Optimization into Your Redesign. Redesigning your online store is certainly about aesethetics, but it's equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
A Tale of Two Web Sites. Article for Ecommerce-Guide.com on the importance (or unimportance) of Web design when selling online.
IBM Targets SMB Market. Small business evangelist – and IBM VP of software retail solutions – Katie Kean talks to ECommerce-Guide.com about e-commerce trends and how IBM is helping small and mid-market businesses be competitive on the Web.
Outsourcing Design Work. Whether you need a logo, a brochure, letterhead or a Web site, a host of online design services make it easier than ever to get quality design at an affordable price. Article for Small Business Computing.
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Website Development and Copywriting

Technology Marketing Solutions. Marketing communications startup with an IT focus. Provided copyediting, copywriting, and information architecture assistance.
Spectrum Synergetic Systems. Chicago-based specialized financial services firm. Provided content development and editorial services.
Copp Systems. Systems integration firm in Dayton, Ohio. Provided assistance with information architecture and content development.
Oildex. The energy industry's leading provider of e-payable services and digital data management. Updated existing copy and provided new content.
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Clips