Schiff and Schiff Communications

Below are samples of Jennifer Lonoff Schiff’s marketing, communications, social media, web content and copywriting and editorial work.

(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer ["at" sign] schiffandschiff.com.)

BI and BPM Articles

Ten Reasons to Combine CRM and BPM. Business leaders and customer service experts discuss the benefits of combining customer relationship management (CRM) with business process management (BPM). Article for EnterpriseAppsToday.com.
A Dozen Ways to Get the Most out of Your BPM System. Business process management (BPM) experts reveal their tips for improving business processes and increasing productivity. Article for EnterpriseAppsToday.com.
Six Ways Business Intelligence Software Can Help Your Business. Jaspersoft CEO Brian Gentile reveals some not-so-obvious ways business intelligence software can improve business processes throughout the organization. Article for eCRM Guide.
Ten Benefits of Business Intelligence Software. Experts explain how BI solutions can help companies be more efficient, spot areas for cost savings, and identify new business opportunities. Article for eCRM Guide.
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Case Studies

Vocera Case Study: InterContinental Mark Hopkins San Francisco. How Vocera helped the world-renowned Mark Hopkins hotel improve its customer service/responsiveness.
Vocera Case Study: Phoenix Children's Hospital. How Vocera helped a leading children's hospital create a soothing, healing atmosphere for its tiniest patients and their parents.
Interspire Shopping Cart Customer Story: SatPhoneCity.com Satellite phone store gets the 411 on e-commerce from Interspire. One of a half-dozen customer case studies Schiff & Schiff Communications wrote for Interspire, a leading web software company.
Interspire Shopping Cart Customer Story: Examaids.com
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CRM Articles

12 Helpful Salesforce Apps for 2012. These 12 Salesforce apps can help improve customer relationship management (CRM) and make your sales teams more productive. Article for EnterpriseAppsToday.com.
Six Helpful Customer Support Software Solutions. A half-dozen help desk and customer support tools that can help your business better manage customer queries and support tickets.
A Dozen Simple Ways to Improve Customer Relations. Business owners, customer service experts and marketers share their tips on how to gain customer loyalty. Article for EnterpriseAppsToday.com.
Seven Ways to Reward Your Customers and Improve Your CRM. Business owners and CRM experts reveal how rewarding customers can be a very rewarding experience. Article for EnterpriseAppsToday.com.
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Data Management Articles

A Guide to Data Backup and Recovery for SMBs. Data backup and recovery are primary components of small business security. In this article, experts share tips for when, what, how and where to backup critical business data -- and get it back if disaster strikes. Article for SmallBusinessComputing.com.
With $20 Billion Up for Grabs, Everyone's an EMR Vendor. Data storage vendors are forming partnerships and repositioning themselves in hopes of getting a piece of the electronic medical records stimulus spending. Article for EnterpriseStorageForum.com.

E-Commerce Articles

10 Inexpensive Ways to Advertise Your Small Business. Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget. Article for SmallBusinessComputing.com.
Three Online Tools to Drive Traffic to Your Local Business. How foursquare, Milo and Yelp can help local retailers and service businesses attract new customers, create repeat business and increase sales. Article for SmallBusinessComputing.com.
How Apps Can Help Market Your Business, Increase Sales. Three small businessses show how mobile and Facebook apps can help you attract new customers and incease how much visitors spend on your site. For SmallBusinessComputing.com.
Is Small Business Ready for Mobile Commerce? What business owners and managers need to do to take advantage of the mobile commerce trend. Article for SmallBusinessComputing.com.
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Email Marketing

Email Alert. Eight tips for creating email messages that will get read and opened. Article or Townvibe.com (publisher of Ridgefield, Fairfield, Wilton, Litchfield, and Bedford magazines).

ERP Articles

A Dozen Ways to Get the Most out of Your ERP System. Experts share their tips on leverage enterprise resource planning (ERP) software to get a better return on investment. Article for EnterpriseAppsToday.com.

General Business Articles

11 Ways to Improve Your Supply Chain Management. Supply chain management experts share their tips on how to make your supply chain operate more efficiently. Article for EnterpriseAppsToday.com.
Small Business Guide to Online Billing Software. How to choose an online invoicing software service -- the questions to ask and the features to look for. Article for SmallBusinessComputing.com.
Seven Questions to Ask Before Choosing an Online Data Backup Service. If you're thinking about storing your business data in the cloud, make sure to ask these questions before choosing an online backup service. Article for SmallBusinessComputing.com.
How to Protect Your Small Business from Security Threats. Does data security, or rather the lack of it, keep you up at night? Experts discuss basic measures small business owners can, and should, take to keep sensitive data safe in my latest article for SmallBusinessComputing.com.
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Marketing Articles

11 Marketing Tools + Services That Should Be on Every SMB's 2012 Wish List These 11 inexpensive yet highly effective marketing tools and services are the perfect way for your small business to ring in the New Year -- and increase sales. Article for SmallBusinessComputing.com.
The Right Move to Make: Why Prudential's No. 1 Agent Joined RE/MAX. Profile for RE/MAX ABOVE, RE/MAX's new glossy magazine and online publication.
Small Business Ecommerce: How to Sell Food Online. Tips and advice for small business ecommerce site owners on how to successfully market, sell, package, and ship food. Article for SmallBusinessComputing.com.
Top 7 Email Marketing Trends & Tips for 2011. Small business marketing companies, Campaigner and Constant Contact, identify the latest email marketing trends as well as strategies for email marketing success in 2011. Article for SmallBusinessComputing.com.
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Marketing Collateral

Telecenter® IP brochure. Created brochure for Internet-based multimedia product targetting the K-12 market. (Rauland-Borg Corp.)
Celebration School advertorial. 4-page, 4-color advertorial promoting Celebration School in Celebration, Florida. This piece showcases the Walt Disney Company/Osceola County-sponsored experimental public school. (Rauland-Borg Corp.)

Miscellaneous/General Interest Articles

The Five Secrets to Creating Great Copy. How the right words can increase traffic and sales. Guest blog post on The Toilet Paper Entrepreneur.
Benefiting from Your Benefits. Article on corporate benefits for On the Road (with Hampton)
Buyer's Guide: How to Shop for a Digital Camera. Don't get caught up in megapixels and cool features like audio and video. When it comes to purchasing a digital camera, make a checklist of what you really need, do some research, talk to friends and don't be afraid to walk into a camera or electronics st
Hope (for Love Online) Springs Eternal. Article on the state of online dating for Internet News.
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Multimedia Work

World Book, Inc. (English Language Learning Programs)

Newsletter Articles

GE Capital Times article on Pro Bono Partnership. Online article promoting GE Capital's relationship with award-winning legal volunteer organization Pro Bono Partnership.
GE Capital Times article on GE Small Business College in South Africa. Online article discussing GE Capital Small Business College's mini colleges in South Africa.
GE Capital Times article on B2B auction site TradeOut. Online article promoting GE Capital's relationship with leading B2B online auctioneer TradeOut.

Press Releases

Print Ads

UB School of Engineering print ad. Print ad for University of Bridgeport's School of Engineering.

Storage-related Articles

Open Source Deduplication: Ready for Enterprises? Several open source storage vendors have incorporated data deduplication into their solutions, making deduplication affordable for SMBs. Article for EnterpriseStorageForum.com
Why SMBs Should Consider Server Virtualization. Virtual servers can help you save money, space and make it much easier to recover applications and files when a crisis hits. Plus, they're less expensive and safer than you think. Article for SmallBusinessComputing.com.
Will 10GbE and FCoE Hurt iSCSI and NAS Storage? Dell, NetApp, Cisco, and EMC weigh in on what 10GbE will mean for data centers and existing storage protocols. Article for EnterpriseStorageForum.com.
Can Cloud Computing Replace Your Storage Network? Analysts discuss the pros and cons of cloud computing and storage. Article for EnterpriseStorageForum.com.
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Web Design Articles

Small Business Web Design: The Power of Crowdsourcing. Crowdsourcing sites, such as CrowdSpring or 99designs, can be a great choice for small businesses looking for logo or Web designs at a reasonable cost. Article for SmallBusinessComputing.com.
Marketing Strategy: Why Logo and Web Design Matter. Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for SmallBusinessComputing.com.
Build and Manage a Small Business Website with Intuit. Intuit provides easy to use, low-cost website and online marketing tools to help SMB owners grow their companies. Article for SmallBusinessComputing.com.
Why You Need a Mobile Web Site. If your Web site isn't optimized for mobile devices, you could be losing out on potential customers and sales. Here's how to get with the mobile marketing program. Article for SmallBusinessComputing.com.
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Website Development and Copywriting

New England Fertility. Transformed outdated medical website into something user-friendly, sleek, and attractive. Created new site map, navigation design, content strategy, and copy; worked with client and designer to create new look; worked closely with programmer testing site.
Technology Marketing Solutions. Marketing communications startup with an IT focus. Provided copyediting, copywriting, and information architecture assistance.
Spectrum Synergetic Systems. Chicago-based specialized financial services firm. Provided content development and editorial services.
Copp Systems. Systems integration firm in Dayton, Ohio. Provided assistance with information architecture and content development.
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Clips