Clips
Below are samples of Jennifer Lonoff Schiff’s marketing, communications, social media, web content and copywriting and editorial work.
(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer [“at” sign] schiffandschiff.com.)
Email Marketing Articles- 11 A/B Testing Mistakes and How to Avoid Making Them.
Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers. Here are 11 classic mistakes and ways you can avoid them. Article for CIO.com.
- 14 Email Marketing Mistakes to Avoid.
Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers. Article for CIO.com.
- 15 Ways to Improve Your Email Marketing Campaigns.
Email marketing pros share their top tips on how to craft emails that will get opened and acted upon. Article for CIO.com.
- 7 Email Marketing Tips to Gain Customers in 2013.
Experts from top email marketing providers Constant Contact, iContact, Emma, and Mad Mimi share how you can leverage email marketing to reach and convert more customers in 2013. Article for CIO.com.
- Email Alert.
Eight tips for creating email messages that will get read and opened. Article or Townvibe.com (publisher of Ridgefield, Fairfield, Wilton, Litchfield, and Bedford magazines).
- How to Use Email Marketing to Increase Sales This Holiday Season.
Email marketing experts share 12 proven tips for getting customers in the holiday spirit — and into your store. Article for CIO.com.
- Nine Tips for Building an Effective Email Marketing List.
Email marketing experts share their top tips on how to get people to give you their email addresses + how to optimize your email marketing list. Article for CIO.com.
- Ten Tips for Creating a Succesful Email Marketing Campaign.
With email marketing, you have only a few seconds to grab readers’ attention. Here’s how to make every second count so you can get readers to open, read and click on marketing campaigns. Article for eCRM Guide.
- The Top 7 Reasons People Unsubscribe from Your Email List.
Email marketing pros discuss the main reasons people unsubscribe from email lists and offer advice on what you can do to decrease unsubscribe rates. Article for CIO.com.
- Top 7 Email Marketing Trends & Tips for 2011.
Small business marketing companies, Campaigner and Constant Contact, identify the latest email marketing trends as well as strategies for email marketing success in 2011. Article for SmallBusinessComputing.com.
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