Clips
Below are samples of Jennifer Lonoff Schiff’s marketing, communications, social media, web content and copywriting and editorial work.
(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer [“at” sign] schiffandschiff.com.)
Social Media Articles- 10 Social CRM Tools to Help You Keep Tabs on Your Customers.
These 10 social customer relationship management (CRM) applications can help your organization monitor, manage and respond to what your customers are saying about you on popular social media sites (and elsewhere). Article for CIO.com.
- 11 Tips for Creating a Buzz-Worthy LinkedIn Company Page.
Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz. Article for CIO.com.
- 11 Tips for Using Facebook for Business.
Small business owners and social media marketers discuss how you can use Facebook to promote your brand, engage with customers and grow your business. Article for CIO.com.
- 11 Ways to Sell on Instagram.
Social media marketers and business owners share their top tips for showcasing products on the mobile photo and video sharing site. Article for CIO.com.
- 13 Ways to Make Your Inbound Marketing Stand Out.
Experts in content creation and digital strategy discuss the best methods and channels to attract new customers. Article for CIO.com.
- 13 Ways Your Business Can Attract More Social Media Followers.
Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Article for CIO.com.
- 14 Tips for Creating Business Videos Customers Will Want to Watch.
Video marketing and communications experts share their top tips on how to create a business video that will get maximum views and shares — with no cats involved. Article for CIO.com.
- 14 Tips for How to Use Pinterest for Business.
Pinterest pros share their tips on how to use the virtual bulletin–or ‘pin’–board to promote your brand and drive traffic to your website or business. Article for CIO.com.
- 14 Ways to Use Twitter to Market Your Business.
Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold. Article for CIO.com.
- 15 Big Social Media Mistakes Companies Make and How to Avoid Them.
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ. Article for CIO.com.
- 15 Marketing Experts to Follow on Social Media.
Sharing helpful content marketing, search engine marketing and/or social media marketing tips, as well as information about the latest digital marketing trends, these 15 marketing pros are worth following. Article for CIO.com.
- 16 Ways to Improve Your Content Marketing Strategy.
Web content strategy experts share their top tips for how to increase traffic to your Web or ecommerce site. Article for CIO.com.
- 6 Tips to Build Your Social Media Strategy.
IT executives and social media experts share their top six tips for selecting the social media platforms that will provide the greatest return on your investment of time and resources. Article for CIO.com.
- 6 Ways Social Media Affected the Enterprise in 2012.
Social media changed not only the way companies advertise but the way they recruit and communicate with employees. Article for CIO.com.
- 9 Ways Google+ Can Help Your Business.
With features such as free videoconferencing and the ability to share and promote content with customers and colleagues at a touch of a (+1) button, Google may be a plus for your business. Article for CIO.com.
- Eight Expert Online Marketing Tips for Small Businesses.
Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services. Article for CIO.com.
- Eight Lead Generation Strategies That Will Boost Your Sales.
How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads. Article for CIO.com.
- Eight Tips for Marketing to Millennials Online.
Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s. Article for CIO.com.
- Eight Ways to Use LinkedIn Groups to Boost Your Business.
Executives, recruiters, and LinkedIn experts share their tips re how companies can best leverage LinkedIn Groups. Article for CIO.com.
- Enter the Wonderful World of Word-of-Mouth Marketing.
What could be better than free advertising? Several sites can help you spread the good word — and counter the bad — about your business at no or very low cost. Small Business Computing looks at two of the best and gives you tips on how to generate pos
- Facebook Friends Storage Vendors.
The top social networking site works with a formidable list of data storage vendors — and is working on some home-grown solutions too. Article for EnterpriseStorageForum.com
- How IT Pros Can Use Pinterest for Career Growth.
Pinterest shares its tips for how IT pros can leverage the popular online “pin” board. Article for CIO.com.
- How to Avoid 10 Common Business Video Mistakes.
Video and marketing experts share tips on how not to make a business video and what steps organizations should take to ensure people will watch, remember and share their videos. Article for CIO.com.
- How to Craft an Effective Social Media Policy.
Social media, HR and legal experts share their advice regarding the use of social media networks while at the office or using company computers and devices. Article for CIO.com.
- How to Market Your Business on Instagram.
Social media, marketing and business experts share their tips on how brands can get the most out of the photo- and video-sharing site. Article for CIO.com.
- How to Use Facebook Live for Business.
Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service. Article for CIO.com.
- How to Use Pinterest to Grow Your Business.
Ecommerce and social media pros share 14 tips on using Pinterest to market your products. Article for CIO.com.
- Nine Big Small Business Social Media No-Nos.
Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram & Pinterest – and offer advice on how to avoid making these social faux pas. Article for CIO.com.
- Nine Ways Mobile and Social Tech Improves the Retail Shopping Experience.
Retail and ecommerce experts share their tips on how stores can enhance the in-store shopping experience with mobile and social media technology. Article for CIO.com.
- Seven Ways Social Media Can Improve Customer Satisfaction.
Social media and customer relationship experts share tips on how to use Facebook, Twitter and Instagram to enhance customers’ experience with your brand. Article for CIO.com.
- Seven Ways to Use Social Media to Attract Holiday Shoppers.
Marketing and social media experts share their tips on how to use Facebook, Twitter, Pinterest + YouTube to get people talking about – and buying – your products this holiday season. Article for CIO.com.
- Six Ways to Add Social Media to Your Web Design.
Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects. Article for CIO.com.
- Six Ways Twitter Can Help Your Business Go Beyond PR.
Experts in lead generation, marketing and customer service discuss some of the best business uses for Twitter – from finding new employees and customers to helping existing ones. Article for CIO.com.
- Social Commerce Strategies for Small Online Businesses.
Every e-commerce site can benefit from adding a social aspect — and it needn’t be expensive or time-consuming. Article for Ecommerce-Guide.com.
- Social Commerce: Trend or Fad?
If you haven’t set up a MySpace page yet, don’t worry. Analysts say social commerce isn’t yet a dominant factor in boosting sales, but agree that it still plays a role in online marketing. Article for Ecommerce-Guide.com.
- Social Media — The Next Smoking Gun.
Organizations need to set up policies around the use of social networking apps like Facebook and Twitter, just as they did with e-mail in the 1990s. Article for EnterpriseStorageForum.com.
- Social Network Marketing Meets Small Business.
How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers. Article for Small Business Computing.
- Ten Ways Social Media Is Changing Sales and CRM.
Social CRM experts from BatchBlue and JitterJam provide tips on how businesses can monitor and use social media sites to improve CRM and generate sales. Article for eCRM Guide.
- Top 10 Tips for Using Social Media to Improve CRM.
Experts reveal their strategies for using Twitter, Facebook and LinkedIn to help gain and retain customers.
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