Clips
Below are samples of Jennifer Lonoff Schiff’s marketing, communications, social media, web content and copywriting and editorial work.
(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer [“at” sign] schiffandschiff.com.)
Marketing Articles- 10 Inexpensive Ways to Advertise Your Small Business.
Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget. Article for SmallBusinessComputing.com.
- 10 Last-Minute Holiday Strategies for E-Tailers.
Digital marketers and ecommerce experts discuss how to drive traffic to your online store – and increase sales – between late November and the end of the year. Article for CIO.com.
- 10 Low-Cost PR Strategies for Startups and Small Businesses.
Small business owners and experts in public and media relations share tips for how to generate good press for your business without having to spend a lot of money. Article for CIO.com.
- 10 Tips for Creating a Successful Google AdWords Campaign.
Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns. Article for CIO.com.
- 11 Marketing Tools + Services That Should Be on Every SMB's 2012 Wish List
These 11 inexpensive yet highly effective marketing tools and services are the perfect way for your small business to ring in the New Year — and increase sales. Article for SmallBusinessComputing.com.
- 11 Tips for Using Facebook for Business.
Small business owners and social media marketers discuss how you can use Facebook to promote your brand, engage with customers and grow your business. Article for CIO.com.
- 11 Ways to Build Your Brand Online.
Branding, marketing, and small business experts share their tips on how to turn your startup into a recognizable brand. Article for CIO.com.
- 11 Ways to Sell on Instagram.
Social media marketers and business owners share their top tips for showcasing products on the mobile photo and video sharing site. Article for CIO.com.
- 12 Tips for Creating a Must-Read Business Blog.
Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more. Article for CIO.com.
- 12 Tips to Boost Post-Holiday Sales.
Ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush — and get new customers during the January doldrums. Article for CIO.com.
- 13 Ways to Make Your Inbound Marketing Stand Out.
Experts in content creation and digital strategy discuss the best methods and channels to attract new customers. Article for CIO.com.
- 14 Digital Marketing Mistakes and How to Avoid Them.
Marketing experts discuss the most common online marketing mistakes and what you can do to avoid making them. Article for CIO.com.
- 14 Tips for How to Use Pinterest for Business.
Pinterest pros share their tips on how to use the virtual bulletin–or ‘pin’–board to promote your brand and drive traffic to your website or business. Article for CIO.com.
- 14 Tips for Selling Software and Services Online.
Software sales and marketing pros share their suggestions for how you can improve your chances of making an online sale. Article for CIO.com.
- 14 Ways to Use Twitter to Market Your Business.
Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold. Article for CIO.com.
- 15 Marketing Experts to Follow on Social Media.
Sharing helpful content marketing, search engine marketing and/or social media marketing tips, as well as information about the latest digital marketing trends, these 15 marketing pros are worth following. Article for CIO.com.
- 16 Ways to Improve Your Content Marketing Strategy.
Web content strategy experts share their top tips for how to increase traffic to your Web or ecommerce site. Article for CIO.com.
- 6 Tips to Build Your Social Media Strategy.
IT executives and social media experts share their top six tips for selecting the social media platforms that will provide the greatest return on your investment of time and resources. Article for CIO.com.
- Crowdsourcing as a Small Business Marketing Strategy.
Many ecommerce businesses are successfully using customers and Facebook fans to help them develop new products and build brand loyalty. But is crowdsourcing a viable marketing and/or product development strategy for your small business?
- Directory Combines Social Networking, E-Commerce, Biz Listings.
New online directory 7Mainstreet is hoping to lure customers by giving them online listings, e-commerce tools and social networking all in one place. Article for Ecommerce-Guide.com.
- DIY SEO: Four Rules for High Rankings.
Search engine optimization can be a complex task, but it doesn’t have to be. Following these four easy tips can make all the difference in how you are ranked on search engines. Article for Ecommerce-Guide.com.
- Does It Pay to Advertise on Vertical Search Engines?
Vertical search engines are still maturing, but they’re becoming more popular and can be a good investment for targeted campaigns. Article for Ecommerce-Guide.com.
- E-Commerce Marketing Tips for Valentine's Day.
Share the love — and the profits — with these great tips for Valentine’s Day e-commerce marketing. And you can still feel the love even if you don’t sell gifts traditionally considered romantic. For Ecommerce-Guide.com.
- Eight Expert Online Marketing Tips for Small Businesses.
Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services. Article for CIO.com.
- Eight Tips for a Clickable E-Mail Marketing Campaign.
Creating a winning e-mail pitch can be done without huge time and money investments — if you know how. Expert advice for increasing click-through rates on your e-mail marketing. For Ecommerce-Guide.com.
- Eight Tips for Marketing to Millennials Online.
Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s. Article for CIO.com.
- Eight Ways to Make the Most Out of Your Customer Data.
Big data, business analytics and marketing experts discuss how organizations can best put to use all that consumer data they’ve been collecting. Article for CIO.com.
- Eight Ways to Use LinkedIn Groups to Boost Your Business.
Executives, recruiters, and LinkedIn experts share their tips re how companies can best leverage LinkedIn Groups. Article for CIO.com.
- Enter the Wonderful World of Word-of-Mouth Marketing.
What could be better than free advertising? Several sites can help you spread the good word — and counter the bad — about your business at no or very low cost. Small Business Computing looks at two of the best and gives you tips on how to generate pos
- Find Holiday Profits with Revamped Google Product Search.
Google’s re-branded comparison shopping engine is free and easy to use — and here are five tips for using it to cash in this holiday season. For Ecommerce-Guide.com.
- Getting More Out of Your Web Site.
No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertising dollars. Article for Ecommerce-Guide.com.
- How Apps Can Help Market Your Business, Increase Sales.
Three small businessses show how mobile and Facebook apps can help you attract new customers and incease how much visitors spend on your site. For SmallBusinessComputing.com.
- How Gamification Improves Customer Engagement and Retention.
Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers — and sell more stuff. Article for CIO.com.
- How Small Businesses Can Attract New Customers.
These five inexpensive, web-based strategies can help you reach new customers and increase sales. Article for SmallBusinessComputing.com.
- How to Create a Successful Multi-Channel Experience.
Tips for marketing your business or brand when you have a store, a website and/or a catalog.
- How to Manage Your Business’s Online Reputation.
Small business owners explain how to create a positive impression — or counter a negative one — using Facebook, Twitter and social media. Article for SmallBusinessComputing.com.
- How to Market to Teens: Keep It Real and Simple.
Teens continue to spend money, but they aren’t parting with their cash for just anything, anywhere. If you want a piece of this $80 billion pie, you have to know how to ask for it. Article for Ecommerce-Guide.com.
- How to Tell Stories Your Customers Want to Hear.
Marketers share their top tips for crafting content and messaging that will make your company more appealing to consumers – and help you stand out from the competition. Article for CIO.com.
- How to Win the E-Mail Marketing Campaign.
Database programs like FileMaker Pro and Web-based services like Constant Contact make it easier than ever for small businesses to create e-mail campaigns that get results. Article for Small Business Computing.
- If You Can’t Beat Amazon, Maybe You Should Join It.
Why and how e-commerce businesses of all sizes are using Amazon.com to increase their Web exposure and sales. Article for Ecommerce-Guide.com.
- Incorporating Site Optimization into Your Redesign.
Redesigning your online store is certainly about aesethetics, but it’s equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
- InfiniBand Marches On Without Cisco.
Cisco is no longer pursuing InfiniBand, but other vendors and analysts see continued growth and opportunities in the IB market. Article for EnterpriseStorageForum.com.
- Is Small Business Ready for Mobile Commerce?
What business owners and managers need to do to take advantage of the mobile commerce trend. Article for SmallBusinessComputing.com.
- Jabra Case Study: Helping the Hearing Impaired at Work.
How Jabra, a leading supplier of hands-free communications solutions, worked with a customer to come up with an innovative Bluetooth solution for office workers coping with hearing loss.
- Local Search Comes of Age.
Targeted demographics and cool tools such as user reviews, merchant blogs and online promotions and coupons are making local search hotter than ever. Article for Ecommerce-Guide.com.
- Making AdWords Add Up for Your E-Business
AdVice on formulating a successful pay-per-click strategy for your online business. Article for Ecommerce-Guide.com.
- Marketing Strategy: Why Logo and Web Design Matter.
Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for SmallBusinessComputing.com.
- Marketing to People Who Shop Online at Work.
A recent study supports what we all suspected: people shop online at work. Marketing tips for cashing in on the cubicle crowd. Article for Ecommerce-Guide.com.
- Maximize PR, Minimize Cost.
Thanks to new low-cost wire services – some of which even offer affordable creative services – and a handful of on-demand subscription software solutions, good public relations is within the reach of every small business. Article for Small Business Co
- Nine Digital Marketing Strategies to Woo Baby Boomers.
Marketing and ecommerce experts share their tips for selling to the highly coveted (big spending) yet hard-to-reach 50+ demographic. Article for CIO.com.
- Nine Digital Marketing Tips for Connecting with Teens.
Marketing experts share their tips on how and where to reach the lucrative teenage consumer market in the highly fragmented mobile social universe. Article for CIO.com.
- Nine Inexpensive Ways to Get Your Business Noticed Online.
Small business, marketing and social media experts share their top tips for how new businesses can attract followers and drive traffic to their business without spending a lot of money. Article for CIO.com.
- Nine Tips for Launching a New Product or Service.
Product development and marketing experts offer advice for rolling out a new product or service and successfully getting the word out to customers. Article for CIO.com.
- Nine Ways Mobile Commerce Can Increase Holiday Sales.
Experts in mobile commerce and retail marketing share tips on how you can use mobile apps, QR codes and mobile commerce to boost sales this holiday season. Article for CIO.com.
- Nine Ways to Bolster Your Public Relations and Media Outreach.
Public relations pros share their top online (and offline) strategies for businesses regarding how best to reach their target audience(s). Article for CIO.com.
- Rugs Direct Rolls Out Red Carpet for Bazaarvoice
Everyone knows customer reviews can boost sales, but how do you get started? This case study shows what it can cost and what the benefits are. Article for Ecommerce-Guide.com.
- Searchandise Commerce — the Google of Retail Search?
A new service claims its borrowing from traditional merchandizing techniques to help e-tailers by bringing together online buyers and sellers at the point of purchase. Article for Ecommerce-Guide.com.
- Selling to Silver Surfers.
Seven golden rules for selling products to the senior set, a growing and very profitable demographic for e-tailers. Article for Ecommerce-Guide.com.
- Selling Travel Online: It’s Not Just for the Big Guys
Whether you run a boutique travel agency or book adventure tours, your business won’t go anywhere without an online presence. The good news is you don’t need William Shatner to market your small travel business, just a great e-commerce site. I showcase se
- Seven Ways to Create a Successful Integrated Marketing Campaign.
Marketing experts share their strategies for developing a successful marketing campaign in today’s multichannel, mobile, social-media-driven world. Article for CIO.com.
- Seven Ways to Use Social Media to Attract Holiday Shoppers.
Marketing and social media experts share their tips on how to use Facebook, Twitter, Pinterest + YouTube to get people talking about – and buying – your products this holiday season. Article for CIO.com.
- Six Marketing Strategies for Selling Older Merchandise.
Marketing and merchandising experts share their top strategies for getting rid of last season’s inventory — without having to write it off. Article for CIO.com.
- Six Mobile Marketing Trends to Leverage in 2014.
What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go. Article for CIO.com.
- Six Ways to Add Social Media to Your Web Design.
Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects. Article for CIO.com.
- Small Business Ecommerce: How to Sell Food Online.
Tips and advice for small business ecommerce site owners on how to successfully market, sell, package, and ship food. Article for SmallBusinessComputing.com.
- Social Commerce Strategies for Small Online Businesses.
Every e-commerce site can benefit from adding a social aspect — and it needn’t be expensive or time-consuming. Article for Ecommerce-Guide.com.
- Social Commerce: Trend or Fad?
If you haven’t set up a MySpace page yet, don’t worry. Analysts say social commerce isn’t yet a dominant factor in boosting sales, but agree that it still plays a role in online marketing. Article for Ecommerce-Guide.com.
- Social Network Marketing Meets Small Business.
How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers. Article for Small Business Computing.
- Staying Sticky on Wikipedia.
Your company’s arrived. Now let everyone know by getting on Wikipedia. Advice on how to get on – and stay on – the world’s ninth most popular site. Article for Entrepreneur.
- Ten Tips for Creating a Succesful Email Marketing Campaign.
With email marketing, you have only a few seconds to grab readers’ attention. Here’s how to make every second count so you can get readers to open, read and click on marketing campaigns. Article for eCRM Guide.
- Ten Ways Social Media Is Changing Sales and CRM.
Social CRM experts from BatchBlue and JitterJam provide tips on how businesses can monitor and use social media sites to improve CRM and generate sales. Article for eCRM Guide.
- The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa.
Experts offer their e-marketing tips on how to attract holiday shoppers in a tough economy. Article for Ecommerce-Guide.com.
- The 411 on Local Search.
Local search on the Internet provides yet another way for small, neighborhood businesses to get noticed. It’s also attracting entrepreneurs and the major search engines. But is local search the next killer app? Small Business Computing gives you the 411.
- The Five Secrets to Creating Great Copy.
How the right words can increase traffic and sales. Guest blog post on The Toilet Paper Entrepreneur.
- The Right Move to Make: Why Prudential's No. 1 Agent Joined RE/MAX.
Profile for RE/MAX ABOVE, RE/MAX’s new glossy magazine and online publication.
- The Top 7 Reasons People Unsubscribe from Your Email List.
Email marketing pros discuss the main reasons people unsubscribe from email lists and offer advice on what you can do to decrease unsubscribe rates. Article for CIO.com.
- Three Online Tools to Drive Traffic to Your Local Business.
How foursquare, Milo and Yelp can help local retailers and service businesses attract new customers, create repeat business and increase sales. Article for SmallBusinessComputing.com.
- Top 10 Tips for Using Social Media to Improve CRM.
Experts reveal their strategies for using Twitter, Facebook and LinkedIn to help gain and retain customers.
- Top 7 Email Marketing Trends & Tips for 2011.
Small business marketing companies, Campaigner and Constant Contact, identify the latest email marketing trends as well as strategies for email marketing success in 2011. Article for SmallBusinessComputing.com.
- Why You Need a Mobile Web Site.
If your Web site isn’t optimized for mobile devices, you could be losing out on potential customers and sales. Here’s how to get with the mobile marketing program. Article for SmallBusinessComputing.com.
- Wiley Widgets Popular, But What About Profits?
While widgets continue to gain in popularity as a marketing tool, it’s still too early to tell if they’re making anyone any money. Still, comScore is now trying to track their impact. Article for Ecommerce-Guide.com.
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