Clips
Below are samples of Jennifer Lonoff Schiff’s marketing, communications, social media, web content and copywriting and editorial work.
(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer [“at” sign] schiffandschiff.com.)
Web Design Articles- 10 UX Best Practices for Ecommerce Success.
Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website. Article for CIO.com.
- 12 Tips for Creating a Mobile-Friendly Website.
Just because your website can be viewed on a mobile device doesn’t make it mobile-friendly. Here’s how to ensure your mobile website rocks. Article for CIO.com.
- 12 Ways Bad Web Design Can Hurt Your Online Business.
Experts in web design and SEO discuss some of the most common – and problematic – mistakes businesses make when creating web or ecommerce sites and what they can do to avoid them. Article for CIO.com.
- 12 Ways to (Not) Screw Up Your Website.
Wondering why your website is not attracting more visitors or why your conversion rates are so low? Web developers, designers and customer experience experts explain what you might be doing wrong. Article for CIO.com.
- 13 Ecommerce Spring Cleaning Tips.
Website developers, ecommerce experts and SEO pros discuss some simple ways to dust off, declutter and freshen up your Web or ecommerce site. Article for CIO.com.
- 13 Simple Tips for Improving Your Web Design.
How your website is laid out, what colors, fonts and images you use (or don’t use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales). Article for CIO.com.
- 9 Signs It's Time to Update Your Website — and How to Fix It.
Ecommerce, Web analytics + design experts share their tips on how to tell if your web or ecommerce site needs tweaking (or major fixing) and how you can improve it inexpensively. Article for CIO.com.
- A Tale of Two Web Sites.
Article for Ecommerce-Guide.com on the importance (or unimportance) of Web design when selling online.
- Build and Manage a Small Business Website with Intuit.
Intuit provides easy to use, low-cost website and online marketing tools to help SMB owners grow their companies. Article for SmallBusinessComputing.com.
- IBM Targets SMB Market.
Small business evangelist – and IBM VP of software retail solutions – Katie Kean talks to ECommerce-Guide.com about e-commerce trends and how IBM is helping small and mid-market businesses be competitive on the Web.
- Incorporating Site Optimization into Your Redesign.
Redesigning your online store is certainly about aesethetics, but it’s equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
- Is Your Web Site Having a Mid-Life Crisis?
Why your e-commerce site may need an overhaul and the steps you should take if it does. Article for Ecommerce-Guide.com.
- Marketing Strategy: Why Logo and Web Design Matter.
Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for SmallBusinessComputing.com.
- Outsourcing Design Work.
Whether you need a logo, a brochure, letterhead or a Web site, a host of online design services make it easier than ever to get quality design at an affordable price. Article for Small Business Computing.
- Six Ways to Add Social Media to Your Web Design.
Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects. Article for CIO.com.
- Small Business Web Design: The Power of Crowdsourcing.
Crowdsourcing sites, such as CrowdSpring or 99designs, can be a great choice for small businesses looking for logo or Web designs at a reasonable cost. Article for SmallBusinessComputing.com.
- Tips and Tweaks to Tune-Up Your Site.
I talked to two experts and a successful e-tailer about small and large changes e-commerce businesses can – and should – make to their sites to make them a frequent destination and increase online sales during the holiday rush. Article for Ecommerce-G
- Why You Need a Mobile Web Site.
If your Web site isn’t optimized for mobile devices, you could be losing out on potential customers and sales. Here’s how to get with the mobile marketing program. Article for SmallBusinessComputing.com.
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