Clips

Below are samples of Jennifer Lonoff Schiff’s marketing, communications, and editorial work.

(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer ["at" sign] schiffandschiff.com.)

Marketing Articles

  • Crowdsourcing as a Small Business Marketing Strategy. Many ecommerce businesses are successfully using customers and Facebook fans to help them develop new products and build brand loyalty. But is crowdsourcing a viable marketing and/or product development strategy for your small business?
  • Directory Combines Social Networking, E-Commerce, Biz Listings. New online directory 7Mainstreet is hoping to lure customers by giving them online listings, e-commerce tools and social networking all in one place. Article for Ecommerce-Guide.com.
  • DIY SEO: Four Rules for High Rankings. Search engine optimization can be a complex task, but it doesn’t have to be. Following these four easy tips can make all the difference in how you are ranked on search engines. Article for Ecommerce-Guide.com.
  • Does It Pay to Advertise on Vertical Search Engines? Vertical search engines are still maturing, but they’re becoming more popular and can be a good investment for targeted campaigns. Article for Ecommerce-Guide.com.
  • E-Commerce Marketing Tips for Valentine’s Day. Share the love — and the profits — with these great tips for Valentine’s Day e-commerce marketing. And you can still feel the love even if you don’t sell gifts traditionally considered romantic.
  • Eight Tips for a Clickable E-Mail Marketing Campaign. Creating a winning e-mail pitch can be done without huge time and money investments — if you know how. Expert advice for increasing click-through rates on your e-mail marketing. For Ecommerce-Guide.com.
  • Enter the Wonderful World of Word-of-Mouth Marketing. What could be better than free advertising? Several sites can help you spread the good word – and counter the bad – about your business at no or very low cost. Small Business Computing looks at two of the best and gives you tips on how to generate pos
  • Find Holiday Profits with Revamped Google Product Search. Google’s re-branded comparison shopping engine is free and easy to use — and here are five tips for using it to cash in this holiday season. For Ecommerce-Guide.com.
  • Getting More Out of Your Web Site. No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertising dollars. Article for Ecommerce-Guide.com.
  • How Small Businesses Can Attract New Customers. These five inexpensive, web-based strategies can help you reach new customers and increase sales. Article for SmallBusinessComputing.com.
  • How to Boost Sales with SEO Video. Adding search-engine optimized (SEO) videos to your website not only helps you stand out from the crowd, it can increase traffic and drive sales. Article for SmallBusinessComputing.com.
  • How to Create a Successful Multi-Channel Experience. Tips for marketing your business or brand when you have a store, a website and/or a catalog.
  • How to Manage Your Business’s Online Reputation. Small business owners explain how to create a positive impression — or counter a negative one — using Facebook, Twitter and social media. Article for SmallBusinessComputing.com.
  • How to Market to Teens: Keep It Real and Simple. Teens continue to spend money, but they aren’t parting with their cash for just anything, anywhere. If you want a piece of this $80 billion pie, you have to know how to ask for it. Article for Ecommerce-Guide.com.
  • How to Win the E-Mail Marketing Campaign. Database programs like FileMaker Pro and Web-based services like Constant Contact make it easier than ever for small businesses to create e-mail campaigns that get results. Article for Small Business Computing.
  • If You Can’t Beat Amazon, Maybe You Should Join It. Why and how e-commerce businesses of all sizes are using Amazon.com to increase their Web exposure and sales. Article for Ecommerce-Guide.com.
  • Incorporating Site Optimization into Your Redesign. Redesigning your online store is certainly about aesethetics, but it’s equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
  • InfiniBand Marches On Without Cisco. Cisco is no longer pursuing InfiniBand, but other vendors and analysts see continued growth and opportunities in the IB market. Article for EnterpriseStorageForum.com.
  • Jabra Case Study: Helping the Hearing Impaired at Work. How Jabra, a leading supplier of hands-free communications solutions, worked with a customer to come up with an innovative Bluetooth solution for office workers coping with hearing loss.
  • Local Search Comes of Age. Targeted demographics and cool tools such as user reviews, merchant blogs and online promotions and coupons are making local search hotter than ever. Article for Ecommerce-Guide.com.
  • Making AdWords Add Up for Your E-Business AdVice on formulating a successful pay-per-click strategy for your online business. Article for Ecommerce-Guide.com.
  • Marketing Strategy: Why Logo and Web Design Matter. Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for Small Business Computing.
  • Marketing to People Who Shop Online at Work. A recent study supports what we all suspected: people shop online at work. Marketing tips for cashing in on the cubicle crowd. Article for Ecommerce-Guide.com.
  • Maximize PR, Minimize Cost. Thanks to new low-cost wire services – some of which even offer affordable creative services – and a handful of on-demand subscription software solutions, good public relations is within the reach of every small business. Article for Small Business Co
  • Rugs Direct Rolls Out Red Carpet for Bazaarvoice Everyone knows customer reviews can boost sales, but how do you get started? This case study shows what it can cost and what the benefits are. Article for Ecommerce-Guide.com.
  • Searchandise Commerce — the Google of Retail Search? A new service claims its borrowing from traditional merchandizing techniques to help e-tailers by bringing together online buyers and sellers at the point of purchase. Article for Ecommerce-Guide.com.
  • Selling to Silver Surfers. Seven golden rules for selling products to the senior set, a growing and very profitable demographic for e-tailers. Article for Ecommerce-Guide.com.
  • Selling Travel Online: It’s Not Just for the Big Guys Whether you run a boutique travel agency or book adventure tours, your business won’t go anywhere without an online presence. The good news is you don’t need William Shatner to market your small travel business, just a great e-commerce site. I showcase se
  • Social Commerce Strategies for Small Online Businesses. Every e-commerce site can benefit from adding a social aspect — and it needn’t be expensive or time-consuming. Article for Ecommerce-Guide.com.
  • Social Commerce: Trend or Fad? If you haven’t set up a MySpace page yet, don’t worry. Analysts say social commerce isn’t yet a dominant factor in boosting sales, but agree that it still plays a role in online marketing. Article for Ecommerce-Guide.com.
  • Social Network Marketing Meets Small Business. How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers. Article for Small Business Computing.
  • Staying Sticky on Wikipedia. Your company’s arrived. Now let everyone know by getting on Wikipedia. Advice on how to get on – and stay on – the world’s ninth most popular site. Article for Entrepreneur.
  • Ten Tips for Creating a Succesful Email Marketing Campaign. With email marketing, you have only a few seconds to grab readers’ attention. Here’s how to make every second count so you can get readers to open, read and click on marketing campaigns. Article for eCRM Guide.
  • The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa. Experts offer their e-marketing tips on how to attract holiday shoppers in a tough economy. Article for Ecommerce-Guide.com.
  • The 411 on Local Search. Local search on the Internet provides yet another way for small, neighborhood businesses to get noticed. It’s also attracting entrepreneurs and the major search engines. But is local search the next killer app? Small Business Computing gives you the 411.
  • The Five Secrets to Creating Great Copy. How the right words can increase traffic and sales. Guest blog post on The Toilet Paper Entrepreneur.
  • Top 10 Tips for Using Social Media to Improve CRM. Experts reveal their strategies for using Twitter, Facebook and LinkedIn to help gain and retain customers.
  • Why You Need a Mobile Web Site. If your Web site isn’t optimized for mobile devices, you could be losing out on potential customers and sales. Here’s how to get with the mobile marketing program. Article for Small Business Computing.
  • Wiley Widgets Popular, But What About Profits? While widgets continue to gain in popularity as a marketing tool, it’s still too early to tell if they’re making anyone any money. Still, comScore is now trying to track their impact. Article for Ecommerce-Guide.com.
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