Clips
Below are samples of Jennifer Lonoff Schiff’s marketing, communications, and editorial work.
(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer ["at" sign] schiffandschiff.com.)
E-Commerce Articles- A Tale of Two Web Sites.
Article for Ecommerce-Guide.com on the importance (or unimportance) of Web design when selling online.
- BigCommerce: Big E-tail Features for Small Money.
New hosted e-commerce solution is wooing business owners with its ease of use, deep feature set, and unlimited support. Article for SmallBusinessComputing.com.
- Build and Manage a Small Business Website with Intuit.
Intuit provides easy to use, low-cost website and online marketing tools to help SMB owners grow their companies. Article for SmallBusinessComputing.com.
- Buying and Selling Antiques Online.
Watch out eBay and Sotheby’s. Two new sites are making it easier, more affordable, and safer than ever to buy and sell antiques (and collectibles) online. Plus tips from an expert on what you need to know before you buy antiques online. For Ecommerce-Guid
- Case Study: Baynote Strikes Positive Chord with Customers.
Dynamic content guidance system helps e-tailers increase conversion rates and boosts profits more effectively than online advertising. Article for Ecommerce-Guide.com.
- Catching Copycats: Protecting Your Online Content.
Tips from the experts on how you can prevent people from stealing your copy — and what to do if someone does.
- Crowdsourcing as a Small Business Marketing Strategy.
Many ecommerce businesses are successfully using customers and Facebook fans to help them develop new products and build brand loyalty. But is crowdsourcing a viable marketing and/or product development strategy for your small business?
- Directory Combines Social Networking, E-Commerce, Biz Listings.
New online directory 7Mainstreet is hoping to lure customers by giving them online listings, e-commerce tools and social networking all in one place. Article for Ecommerce-Guide.com.
- E-Commerce Marketing Tips for Valentine’s Day.
Share the love — and the profits — with these great tips for Valentine’s Day e-commerce marketing. And you can still feel the love even if you don’t sell gifts traditionally considered romantic.
- EasyAsk’s Search and Merchandising Boosts Bottom Line.
Rockler Woodworking and Hardware carves out higher conversion rates with optimized site search and merchandising from EasyAsk. Article for Ecommerce-Guide.com.
- Expert Advice for Bricks-and-Mortar Stores Going Online.
Interview with JupiterResearch’s Patti Freeman Evans about the growing trend of traditional stores finding success online, for Ecommerce-Guide.com. (Part 2 of 2.)
- Find Holiday Profits with Revamped Google Product Search.
Google’s re-branded comparison shopping engine is free and easy to use — and here are five tips for using it to cash in this holiday season. For Ecommerce-Guide.com.
- Finding the Right E-Commerce Business Partner.
Whether you need help starting, growing, or fine-tuning your online business, choosing the right business partner can mean the difference between success and failure. For Ecommerce-Guide.com.
- How Small Businesses Can Attract New Customers.
These five inexpensive, web-based strategies can help you reach new customers and increase sales. Article for SmallBusinessComputing.com.
- How to Boost Sales with SEO Video.
Adding search-engine optimized (SEO) videos to your website not only helps you stand out from the crowd, it can increase traffic and drive sales. Article for SmallBusinessComputing.com.
- How to Choose a Good Web Host Provider.
What to look for — and what to avoid — when evaluating companies to host your Web or ecommerce site. Article for SmallBusinessComputing.com.
- How to Create a Successful Multi-Channel Experience.
Tips for marketing your business or brand when you have a store, a website and/or a catalog.
- If You Can’t Beat Amazon, Maybe You Should Join It.
Why and how e-commerce businesses of all sizes are using Amazon.com to increase their Web exposure and sales. Article for Ecommerce-Guide.com.
- Incorporating Site Optimization into Your Redesign.
Redesigning your online store is certainly about aesethetics, but it’s equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
- International E-Commerce: Going Global Just Got Easier.
iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks. Article for Ecommerce-Guide.com.
- Leveling the Playing Field for Small Nonprofits.
Article for Ecommerce-Guide.com on how e-commerce companies are helping nonprofits raise money online. (Part 2 of 2.)
- Marketing Strategy: Why Logo and Web Design Matter.
Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for Small Business Computing.
- Marketing to People Who Shop Online at Work.
A recent study supports what we all suspected: people shop online at work. Marketing tips for cashing in on the cubicle crowd. Article for Ecommerce-Guide.com.
- Profitable Product Pages.
Search engines are steering shoppers away from home pages and directly to specific product pages. Is your site prepared for the change in traffic flow? Article for Ecommerce-Guide.com.
- Rugs Direct Rolls Out Red Carpet for Bazaarvoice
Everyone knows customer reviews can boost sales, but how do you get started? This case study shows what it can cost and what the benefits are. Article for Ecommerce-Guide.com.
- Searchandise Commerce — the Google of Retail Search?
A new service claims its borrowing from traditional merchandizing techniques to help e-tailers by bringing together online buyers and sellers at the point of purchase. Article for Ecommerce-Guide.com.
- Selling Travel Online: It’s Not Just for the Big Guys
Whether you run a boutique travel agency or book adventure tours, your business won’t go anywhere without an online presence. The good news is you don’t need William Shatner to market your small travel business, just a great e-commerce site. I showcase se
- Setting Up Shop: A Checklist for New E-tailers.
What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
- Social Commerce Strategies for Small Online Businesses.
Every e-commerce site can benefit from adding a social aspect — and it needn’t be expensive or time-consuming. Article for Ecommerce-Guide.com.
- Specialty Companies Are Making E-Philanthropy Easy.
Article for Ecommerce-Guide.com on a growing niche of players out to make e-commerce and increasing exposure easy for smaller nonprofits. (Part 1 of 2.)
- Ten Tips for Creating a Succesful Email Marketing Campaign.
With email marketing, you have only a few seconds to grab readers’ attention. Here’s how to make every second count so you can get readers to open, read and click on marketing campaigns. Article for eCRM Guide.
- The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa.
Experts offer their e-marketing tips on how to attract holiday shoppers in a tough economy. Article for Ecommerce-Guide.com.
- The Low-Down on Mash-Ups.
Article for ECommerce-Guide.com on how sites that use third-party applications (from eBay, Amazon, Yahoo! and Google) are gaining popularity and even making money.
- Thoughts for Food: Key Ingredients for Selling Food Online.
Whether you have a successful retail or wholesale business and want to extend your brand or are starting from scratch, the Web can turn your small food business into a national or global operation, if you follow these experts’ recipes for success. For Eco
- Turning a Hobby or Passion into a Business.
With e-commerce within the reach of just about everyone, it can be very tempting to turn something you love – whether it’s collecting or creating – into a business. But should you? For Ecommerce-Guide.com.
- Two Jakes Furniture Swings in the Key of E-Commerce.
Article for Ecommerce-Guide.com on how a funky bricks-and-mortar furniture business successfully added e-commerce to its inventory. (Part 1 of 2.)
- Why You Need a Mobile Web Site.
If your Web site isn’t optimized for mobile devices, you could be losing out on potential customers and sales. Here’s how to get with the mobile marketing program. Article for Small Business Computing.
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