Clips
Below are samples of Jennifer Lonoff Schiff’s marketing, communications, social media, web content and copywriting and editorial work.
(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer [“at” sign] schiffandschiff.com.)
Ecommerce Articles- 10 Inexpensive Ways to Advertise Your Small Business.
Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget. Article for SmallBusinessComputing.com.
- 10 Last-Minute Holiday Strategies for E-Tailers.
Digital marketers and ecommerce experts discuss how to drive traffic to your online store – and increase sales – between late November and the end of the year. Article for CIO.com.
- 10 Tips for Creating a Successful Google AdWords Campaign.
Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns. Article for CIO.com.
- 10 Tips for Running a Profitable Subscription-based Business.
Experts in customer acquisition and retention and ecommerce share advice on how to create and sustain a successful recurring-revenue business. Article for CIO.com.
- 10 UX Best Practices for Ecommerce Success.
Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website. Article for CIO.com.
- 10 Ways Multichannel Companies Can Build Trust with Customers.
Experts in ecommerce, security, marketing and customer service discuss the best ways to foster trust with your consumers – and build a loyal customer base. Article for CIO.com.
- 11 Common Ecommerce Mistakes — and How to Fix Them.
Ecommerce experts reveal the top ecommerce blunders businesses make and what you can do to prevent or fix them. Article for CIO.com.
- 12 Easy Ways to Lose Your Ecommerce Customers.
Ecommerce, customer relationship & marketing pros reveal the fastest ways to turn off shoppers and what you can do to ensure customers don’t leave your site and make their purchases elsewhere. Article for CIO.com.
- 12 Lessons Ecommerce Businesses Learned This Holiday Season.
Ecommerce, retail and marketing pros share their insights into the recent holiday shopping season and discuss how online retailers can apply their experiences to the 2016 holiday shopping season. Article for CIO.com.
- 12 Ways to Improve the Customer Experience for Online Shoppers.
Digital marketing, usability & customer relationship pros share their top tips for how to ensure that when customers visit your website they enjoy the experience — and will buy from you. Article for CIO.com.
- 13 Ecommerce Spring Cleaning Tips.
Website developers, ecommerce experts and SEO pros discuss some simple ways to dust off, declutter and freshen up your Web or ecommerce site. Article for CIO.com.
- 14 Essential Steps to Launching an Ecommerce Business.
Thinking of starting an ecommerce business? Let this handy checklist be your guide. Article for SmallBusinessComputing.com.
- 14 Tips for Selling Software and Services Online.
Software sales and marketing pros share their suggestions for how you can improve your chances of making an online sale. Article for CIO.com.
- 15 Ways to Protect Your Ecommerce Site From Hacking and Fraud.
Ecommerce and security experts share 15 tips on how you can prevent fraud and keep your site safe. Article for CIO.com.
- 16 Tips for Ecommerce Holiday Season Success.
Ecommerce and online marketing experts share their tips and strategies on how to prepare your online business for the holiday rush and get holiday shoppers to buy from you. Article for CIO.com.
- A Tale of Two Web Sites.
Article for Ecommerce-Guide.com on the importance (or unimportance) of Web design when selling online.
- BigCommerce: Big E-tail Features for Small Money.
New hosted e-commerce solution is wooing business owners with its ease of use, deep feature set, and unlimited support. Article for SmallBusinessComputing.com.
- Build and Manage a Small Business Website with Intuit.
Intuit provides easy to use, low-cost website and online marketing tools to help SMB owners grow their companies. Article for SmallBusinessComputing.com.
- Buying and Selling Antiques Online.
Two new sites are making it easier, more affordable, and safer than ever to buy and sell antiques (and collectibles) online. Plus tips for buying antiques online. For Ecommerce-Guide.com.
- Case Study: Baynote Strikes Positive Chord with Customers.
Dynamic content guidance system helps e-tailers increase conversion rates and boosts profits more effectively than online advertising. Article for Ecommerce-Guide.com.
- Catching Copycats: Protecting Your Online Content.
Tips from the experts on how you can prevent people from stealing your copy — and what to do if someone does. For Ecommerce-Guide.com.
- Crowdsourcing as a Small Business Marketing Strategy.
Many ecommerce businesses are successfully using customers and Facebook fans to help them develop new products and build brand loyalty. But is crowdsourcing a viable marketing and/or product development strategy for your small business?
- Directory Combines Social Networking, E-Commerce, Biz Listings.
New online directory 7Mainstreet is hoping to lure customers by giving them online listings, e-commerce tools and social networking all in one place. Article for Ecommerce-Guide.com.
- E-Commerce Marketing Tips for Valentine's Day.
Share the love — and the profits — with these great tips for Valentine’s Day e-commerce marketing. And you can still feel the love even if you don’t sell gifts traditionally considered romantic. For Ecommerce-Guide.com.
- EasyAsk’s Search and Merchandising Boosts Bottom Line.
Rockler Woodworking and Hardware carves out higher conversion rates with optimized site search and merchandising from EasyAsk. Article for Ecommerce-Guide.com.
- Eight Ecommerce Categories That Will Be Hot in 2016.
Which ecommerce categories will see increased sales and opportunities in the next 12 months? Ecommerce and digital marketing pros share their early 2016 predications. Article for CIO.com.
- Eight Keys to Ecommerce Success.
Ecommerce business owners and experts discuss how you can make your online store stand out from the crowd. Article for CIO.com.
- Eight Lead Generation Strategies That Will Boost Your Sales.
How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads. Article for CIO.com.
- Eight Strategies to Fund Your New Business or Product.
Entrepreneurs and small business experts share their advice on the best ways to raise money to finance a new business or product. Article for CIO.com.
- Eight Ways to Create a Successful Multichannel Customer Experience.
Retail and ecommerce experts discuss how multichannel retailers can combine traditional and online shopping to enhance consumers’ experience and increase sales in both channels. Article for CIO.com.
- Eight Ways to Use Web Analytics to Increase Online Sales.
Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites. Article for CIO.com.
- Expert Advice for Bricks-and-Mortar Stores Going Online.
Interview with JupiterResearch’s Patti Freeman Evans about the growing trend of traditional stores finding success online, for Ecommerce-Guide.com. (Part 2 of 2.)
- Find Holiday Profits with Revamped Google Product Search.
Google’s re-branded comparison shopping engine is free and easy to use — and here are five tips for using it to cash in this holiday season. For Ecommerce-Guide.com.
- Finding the Right E-Commerce Business Partner.
Whether you need help starting, growing, or fine-tuning your online business, choosing the right business partner can mean the difference between success and failure. For Ecommerce-Guide.com.
- Five Digital Retail Trends That Will Be Big in 2017.
Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year. Article for CIO.com.
- Five New Year's Resolutions for Small Ecommerce Businesses.
Small online business owners and ecommerce pros share their digital to-dos for 2017. Article for CIO.com.
- Five Ways Ecommerce Businesses Can Improve Customer Service.
Ecommerce and customer experience experts discuss how mobility and younger consumers have changed the nature of online customer service – and how companies have responded. Article for CIO.com.
- Four Keys to Creating a Customer-Friendly Omnichannel Experience.
Ecommerce, supply chain and customer relationship experts discuss how brands can best provide a streamlined shopping experience in 2016, no matter which channel or channels they use. Article for CIO.com.
- How Apps Can Help Market Your Business, Increase Sales.
Three small businessses show how mobile and Facebook apps can help you attract new customers and incease how much visitors spend on your site. For SmallBusinessComputing.com.
- How Ecommerce Businesses Can Beat the Competition in 2015.
Will 2015 be the year mobile commerce really takes off? Will customers expect same-day shipping? Ecommerce experts discuss what lies ahead for online businesses in 2015. Article for CIO.com.
- How Small Businesses Can Attract New Customers.
These five inexpensive, web-based strategies can help you reach new customers and increase sales. Article for SmallBusinessComputing.com.
- How Small Ecommerce Businesses Can Stay Ahead of the Competition.
Experts in online sales and marketing share their tips regarding how startups and smaller ecommerce sites can compete with larger businesses – and use their size to their advantage. Article for Small Business Tips & Advice.
- How to Boost Sales with SEO Video.
Adding search-engine optimized (SEO) videos to your website not only helps you stand out from the crowd, it can increase traffic and drive sales. Article for SmallBusinessComputing.com.
- How to Build an Ecommerce Business That Sells Food.
Ecommerce business owners and food marketers share 12 tips on how to create and run a successful online food business. Article for CIO.com.
- How to Choose a Good Web Host Provider.
What to look for — and what to avoid — when evaluating companies to host your Web or ecommerce site. Article for SmallBusinessComputing.com.
- How to Create a Successful Multi-Channel Experience.
Tips for marketing your business or brand when you have a store, a website and/or a catalog.
- How to Find the Right Payment Service for Your Ecommerce Business.
Ecommerce and digital payment pros discuss what business owners should know before choosing an online payment solution. Article for CIO.com.
- How to Get and Leverage User-Generated Content.
Content marketing pros share their top tips on the best ways to acquire customer reviews, ratings, photos and videos. Article fo CIO.com.
- How to Prep Your Ecommerce Store for Holiday Shoppers.
16 steps ecommerce business owners and managers should take this fall to maximize holiday sales. Article for CIO.com
- How to Protect Your Small Business from Security Threats.
Does data security, or rather the lack of it, keep you up at night? Experts discuss basic measures small business owners can, and should, take to keep sensitive data safe in my latest article for SmallBusinessComputing.com.
- How to Succeed in B2B Ecommerce.
Experts in business-to-business marketing discuss the unique challenges online B2B companies face and what steps they can take to attract and retain customers. Article for CIO.com.
- If You Can’t Beat Amazon, Maybe You Should Join It.
Why and how e-commerce businesses of all sizes are using Amazon.com to increase their Web exposure and sales. Article for Ecommerce-Guide.com.
- Incorporating Site Optimization into Your Redesign.
Redesigning your online store is certainly about aesethetics, but it’s equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
- International E-Commerce: Going Global Just Got Easier.
iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks. Article for Ecommerce-Guide.com.
- Is Small Business Ready for Mobile Commerce?
What business owners and managers need to do to take advantage of the mobile commerce trend. Article for SmallBusinessComputing.com.
- Leveling the Playing Field for Small Nonprofits.
Article for Ecommerce-Guide.com on how e-commerce companies are helping nonprofits raise money online. (Part 2 of 2.)
- Marketing Strategy: Why Logo and Web Design Matter.
Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for SmallBusinessComputing.com.
- Marketing to People Who Shop Online at Work.
A recent study supports what we all suspected: people shop online at work. Marketing tips for cashing in on the cubicle crowd. Article for Ecommerce-Guide.com.
- Nine Inexpensive Ways to Get Your Business Noticed Online.
Small business, marketing and social media experts share their top tips for how new businesses can attract followers and drive traffic to their business without spending a lot of money. Article for CIO.com.
- Nine Ways Mobile Commerce Can Increase Holiday Sales.
Experts in mobile commerce and retail marketing share tips on how you can use mobile apps, QR codes and mobile commerce to boost sales this holiday season. Article for CIO.com.
- Profitable Product Pages.
Search engines are steering shoppers away from home pages and directly to specific product pages. Is your site prepared for the change in traffic flow? Article for Ecommerce-Guide.com.
- Rugs Direct Rolls Out Red Carpet for Bazaarvoice
Everyone knows customer reviews can boost sales, but how do you get started? This case study shows what it can cost and what the benefits are. Article for Ecommerce-Guide.com.
- Searchandise Commerce — the Google of Retail Search?
A new service claims its borrowing from traditional merchandizing techniques to help e-tailers by bringing together online buyers and sellers at the point of purchase. Article for Ecommerce-Guide.com.
- Selling Travel Online: It’s Not Just for the Big Guys
Whether you run a boutique travel agency or book adventure tours, your business won’t go anywhere without an online presence. The good news is you don’t need William Shatner to market your small travel business, just a great e-commerce site. I showcase se
- Setting Up Shop: A Checklist for New E-tailers.
What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
- Seven Resolutions Online Businesses Should Make for 2015.
Here are seven simple things online businesses can do to improve their Web design and content in 2015. Article for CIO.com.
- Seven Ways to Protect Your Ecommerce Site from Fraud, Hacking and Copycats.
Ecommerce business owners and cybersecurity experts discuss how you can protect your online store, especially during the holiday season. Article for CIO.com.
- Six Ecommerce Categories That Will Take Off in 2017.
Ecommerce experts predict which retail categories will be hot in the new year. Article for CIO.com.
- Six Marketing Strategies for Selling Older Merchandise.
Marketing and merchandising experts share their top strategies for getting rid of last season’s inventory — without having to write it off. Article for CIO.com.
- Six Top Ecommerce Platforms for Do-It-Yourself Small Businesses.
Ecommerce business owners cast their votes for the shopping carts and ecommerce platforms that are most tailored to the do-it-yourselfer — no design or Web development team required. Article for CIO.com.
- Small Business Ecommerce: How to Sell Food Online.
Tips and advice for small business ecommerce site owners on how to successfully market, sell, package, and ship food. Article for SmallBusinessComputing.com.
- Social Commerce Strategies for Small Online Businesses.
Every e-commerce site can benefit from adding a social aspect — and it needn’t be expensive or time-consuming. Article for Ecommerce-Guide.com.
- Specialty Companies Are Making E-Philanthropy Easy.
Article for Ecommerce-Guide.com on a growing niche of players out to make e-commerce and increasing exposure easy for smaller nonprofits. (Part 1 of 2.)
- The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa.
Experts offer their e-marketing tips on how to attract holiday shoppers in a tough economy. Article for Ecommerce-Guide.com.
- The Low-Down on Mash-Ups.
Article for ECommerce-Guide.com on how sites that use third-party applications (from eBay, Amazon, Yahoo! and Google) are gaining popularity and even making money.
- Thoughts for Food: Key Ingredients for Selling Food Online.
Tips from the experts on how to create and manage a successful online food business. Article for Ecommerce-Guide.com.
- Three Online Tools to Drive Traffic to Your Local Business.
How foursquare, Milo and Yelp can help local retailers and service businesses attract new customers, create repeat business and increase sales. Article for SmallBusinessComputing.com.
- Turning a Hobby or Passion into a Business.
With e-commerce within the reach of just about everyone, it can be very tempting to turn something you love – whether it’s collecting or creating – into a business. But should you? For Ecommerce-Guide.com.
- Two Jakes Furniture Swings in the Key of E-Commerce.
Article for Ecommerce-Guide.com on how a funky bricks-and-mortar furniture business successfully added e-commerce to its inventory. (Part 1 of 2.)
- Why You Need a Mobile Web Site.
If your Web site isn’t optimized for mobile devices, you could be losing out on potential customers and sales. Here’s how to get with the mobile marketing program. Article for SmallBusinessComputing.com.
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