Clips

Below are samples of Jennifer Lonoff Schiff’s marketing, communications, and editorial work.

(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer ["at" sign] schiffandschiff.com.)

General Business Articles

  • Batten Down the Hatches. Whether or not your business is located in a flood, tornado, or hurricane zone, or a city that could be targeted by terrorists, you need a good continuance plan to ensure you stay in business – and/or get back to normal quickly – if or when a disaste
  • Because Time Is Money, Billing Apps Pay Off. Article for Small Business Computing on how time-billing software can generate greater ROI.
  • Business Planning: Who Needs It? Article for Small Business Computing on the importance of business planning for small businesses.
  • Buy Versus Lease: What You Need to Know. Because maximizing cash flow and minimizing taxes is critical to small business success, it pays to know your financial options when shopping around for computers. Article for SmallBusinessComputing.com.
  • CRM Best Practices. Six tips from the experts on how to choose the right CRM solution for your company and boost your odds for a successful adoption. For Small Business Computing.
  • Crowdsourcing as a Small Business Marketing Strategy. Many ecommerce businesses are successfully using customers and Facebook fans to help them develop new products and build brand loyalty. But is crowdsourcing a viable marketing and/or product development strategy for your small business?
  • Customer Service with a Virtual Smile Providing personal service can be tricky when you’re not physically present, but not if you follow these tips for nurturing stellar online customer relations. Article for Ecommerce-Guide.com.
  • Directory Combines Social Networking, E-Commerce, Biz Listings. New online directory 7Mainstreet is hoping to lure customers by giving them online listings, e-commerce tools and social networking all in one place. Article for Ecommerce-Guide.com.
  • Get Basic Legal Help without a Lawyer. Web sites offering legal assistance can provide small businesses with a broad range of valuable legal help at a fraction of the cost, though they are not a replacement for an experienced attorney. Article for Small Business Computing.
  • How to Choose a Good Web Host Provider. What to look for — and what to avoid — when evaluating companies to host your Web or ecommerce site. Article for SmallBusinessComputing.com.
  • How to Keep Enterprise Data Safe and Secure. As storage vendors debate encryption key management, experts weigh in on steps you can take to protect your data now. Article for EnterpriseStorageForum.com.
  • How to Manage Your Business’s Online Reputation. Small business owners explain how to create a positive impression — or counter a negative one — using Facebook, Twitter and social media. Article for SmallBusinessComputing.com.
  • I Could Have Hired a VA! For small business owners and sole proprietors with too much to do, hiring a virtual assistant can be one of the best business decisions you make. Article for Small Business Computing.
  • If You Can’t Beat Amazon, Maybe You Should Join It. Why and how e-commerce businesses of all sizes are using Amazon.com to increase their Web exposure and sales. Article for Ecommerce-Guide.com.
  • Management for Smarties. Whether you’ve been a supervisor for 10 minutes or 10 years, here are wise ways to bring out the best in your staff. Article for IT Business Insider.
  • Marketing Strategy: Why Logo and Web Design Matter. Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for Small Business Computing.
  • Navigating Sales Tax Laws. Information to determine if your online business should be collecting sales tax and to pay it if it does. Article for Ecommerce-Guide.com.
  • Outsourcing HR Reaps Benefits for Small Business. Whether you want to save money on healthcare insurance, set up an employee retirement plan, get help with recruitment or have someone manage your payroll, outsourcing some or all of your human resource-related work can make good business sense, even for s
  • Outsourcing Your Fulfillment: What You Need to Know. Article for Ecommerce-Guide.com
  • Package Perfect: Free Shipping Without Going Broke. Offering free or discount shipping increases sales, but it can also reduce your bottom line. How do you decide if free shipping makes sense for your e-business? I outline the pros and cons in this article for Ecommerce-Guide.com.
  • Privacy, Security and Compliance for SMBs: Part 1. In this two-part series, I looked at the legalities of keeping customers’ data private and talked to experts who offered tips to help readers bring their business into compliance with the latest regulations. For Small Business Computing.
  • Privacy, Security and Compliance for SMBs: Part 2. Learn how security audits and privacy assessments can help protect your business in the event of a data security breach. Plus, resources to help you along the way.
  • Safe Harbor: How to Avoid Problems When Hiring Immigrant Workers. Have you ever hired an illegal alien? Chances are you wouldn’t know it if you did. There are 12 million undocumented immigrants in this country, and many have fraudulent papers that would fool almost anyone. Article for Multichannel Merchant.
  • Skype Dials Up Group Video Calling. The Skype 5.0 Beta includes free multi-party video calling, and it attracts a lot of attention from SMBs and entrepreneurs. But is it ready as a business communications tool? Article for Small Business Computing.
  • Small Businesses Find Silver Lining in Cloud Computing. Entrepreneurs discuss the pros and cons of ditching Microsoft Office for Web-based office tools. Article for Small Business Computing.
  • Social Media — The Next Smoking Gun. Organizations need to set up policies around the use of social networking apps like Facebook and Twitter, just as they did with e-mail in the 1990s. Article for EnterpriseStorageForum.com.
  • Social Network Marketing Meets Small Business. How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers. Article for Small Business Computing.
  • Stop Spam Before It Stops You. When it comes to blocking spam, basic email filters just don’t cut it. Three small business people share how they won the war against spam. Article for Small Business Computing.
  • Top 10 Tips for Using Social Media to Improve CRM. Experts reveal their strategies for using Twitter, Facebook and LinkedIn to help gain and retain customers.
  • Why SMBs Should Consider Server Virtualization. Virtual servers can help you save money, space and make it much easier to recover applications and files when a crisis hits. Plus, they’re less expensive and safer than you think. Article for SmallBusinessComputing.com.
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