Clips
Below are samples of Jennifer Lonoff Schiff’s marketing, communications, social media, web content and copywriting and editorial work.
(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer [“at” sign] schiffandschiff.com.)
General Business Articles- 10 Essential Productivity Tips for Road Warriors.
Executives who spend much of their time on the road share their tips for keeping up with work and staying connected to the office. Article for CIO.com.
- 10 Superhero Powers Every CIO Should Have.
These 10 super powers would make even the most beleaguered CIO an IT hero. Slideshow for CIO.com.
- 10 Tips for Running a Profitable Subscription-based Business.
Experts in customer acquisition and retention and ecommerce share advice on how to create and sustain a successful recurring-revenue business. Article for CIO.com.
- 10 Ways to Make Your Crowdfunding Campaign a Hit.
Small business owners and online fundraising pros share their top tips on how to make your Kickstarter or Indiegogo project a success. Article for CIO.com.
- 11 Tips for Improving Your Company's Customer Support.
Here’s how to ensure your customers are getting the help they need and coming away with a positive impression of your company. Article for CIO.com.
- 11 Tips to Create a Must-See Webinar.
Experts discuss how to put together and market an online seminar that will attract prospective customers and hold their attention. Article for CIO.com.
- 11 Ways to Improve Your Supply Chain Management.
Supply chain management experts share their tips on how to make your supply chain operate more efficiently. Article for EnterpriseAppsToday.com.
- 12 Tips for Creating a Must-Read Business Blog.
Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more. Article for CIO.com.
- 12 Tips to Boost Post-Holiday Sales.
Ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush — and get new customers during the January doldrums. Article for CIO.com.
- 12 Tips to Help SMBs Select and Manage Vendors.
Small business owners and experts share their strategies on how to build a successful, lasting partnership with suppliers/vendors. Article for CIO.com.
- 13 Tips for Crafting an Effective Customer Survey.
How can you improve the odds that customers will take a minute (or five) to open and take your survey? Experts in marketing and customer service share their top tips and advice for leveraging the data. Article for CIO.com.
- 13 Tips for Making Your Business Blog a Go-To Destination.
Social media and marketing pros share tips for how to use your business blog to attract new customers, improve customer loyalty and strengthen your brand. Article for CIO.com.
- 14 Rules for Creating a Bring-Your-Pet to Work Policy.
Pet-loving business owners, as well as dog (and cat) experts, share their advice on allowing dogs and other pets at the office. Article for CIO.com.
- 15 Ways to Make Meetings More Productive.
Business and HR experts share their top tips on what managers can do to improve meeting attendance and make them more constructive. Article for CIO.com.
- 16 Ways to Improve Your Content Marketing Strategy.
Web content strategy experts share their top tips for how to increase traffic to your Web or ecommerce site. Article for CIO.com.
- 6 Ways Social Media Affected the Enterprise in 2012.
Social media changed not only the way companies advertise but the way they recruit and communicate with employees. Article for CIO.com.
- 7 Tips to Help IT Leaders Make Their Business an International Success.
What does it take to successfully set up an office or online presence in a foreign country? Experts share their tips and advice. Article for CIO.com.
- 8 Tips for Retaining Top IT Talent.
How do you retain top IT talent in a competitive market? Is it money? Flexibility? Something else? IT recruiters and executives share their top eight suggestions for how you can keep developers, engineers and IT staff happy. Article for CIO.com.
- 9 Ways Google+ Can Help Your Business.
With features such as free videoconferencing and the ability to share and promote content with customers and colleagues at a touch of a (+1) button, Google may be a plus for your business. Article for CIO.com.
- A Guide to Data Backup and Recovery for SMBs.
Data backup and recovery are primary components of small business security. In this article, experts share tips for when, what, how and where to backup critical business data — and get it back if disaster strikes. Article for SmallBusinessComputing.com.
- Batten Down the Hatches.
Whether or not your business is located in a flood, tornado, or hurricane zone, or a city that could be targeted by terrorists, you need a good continuance plan to ensure you stay in business – and/or get back to normal quickly – if or when a disaste
- Because Time Is Money, Billing Apps Pay Off.
Article for Small Business Computing on how time-billing software can generate greater ROI.
- Business Planning: Who Needs It?
Article for Small Business Computing on the importance of business planning for small businesses.
- Buy Versus Lease: What You Need to Know.
Because maximizing cash flow and minimizing taxes is critical to small business success, it pays to know your financial options when shopping around for computers. Article for SmallBusinessComputing.com.
- CRM Best Practices.
Six tips from the experts on how to choose the right CRM solution for your company and boost your odds for a successful adoption. For Small Business Computing.
- Crowdsourcing as a Small Business Marketing Strategy.
Many ecommerce businesses are successfully using customers and Facebook fans to help them develop new products and build brand loyalty. But is crowdsourcing a viable marketing and/or product development strategy for your small business?
- Customer Service with a Virtual Smile
Providing personal service can be tricky when you’re not physically present, but not if you follow these tips for nurturing stellar online customer relations. Article for Ecommerce-Guide.com.
- Directory Combines Social Networking, E-Commerce, Biz Listings.
New online directory 7Mainstreet is hoping to lure customers by giving them online listings, e-commerce tools and social networking all in one place. Article for Ecommerce-Guide.com.
- Eight Great Small Business Productivity and Collaboration Apps.
Entrepreneurs and project managers share their favorite apps for staying organized and productive. Article for CIO.com.
- Eight Ingredients of an Effective Disaster Recovery Plan.
IT executives and disaster recovery experts share their advice on how businesses can create an effective DR plan. Article for CIO.com.
- Eight Strategies to Fund Your New Business or Product.
Entrepreneurs and small business experts share their advice on the best ways to raise money to finance a new business or product. Article for CIO.com.
- Eight Tech Support Best Practices.
Technical support professionals and executives share their tips on how to provide topnotch support that helps both customers and the bottom line. Article for CIO.com.
- Eight Things Small Businesses Look for When Considering SaaS.
Cloud marketers and SaaS pros share their advice on how to make cloud-based software attractive to small and midsized businesses. Article for CIO.com.
- Eight Tips to Improve Mobile Collaboration.
Mobile computing and workplace collaboration experts offer advice on how you can boost communication and productivity among your mobile employees. Article for CIO.com.
- Eight Useful Contact Center Apps.
No matter how you interact with customers, these eight contact center apps can help ensure the customer experience is a positive one. Article for EnterpriseAppsToday.com.
- Eight Ways to Effectively Communicate with Clients.
Business communication experts discuss the best methods for interacting with clients. Article for CIO.com.
- Eight Ways to Make the Most Out of Your Customer Data.
Big data, business analytics and marketing experts discuss how organizations can best put to use all that consumer data they’ve been collecting. Article for CIO.com.
- Eight Ways to Manage an Internet or Security Crisis.
IT, communications and security experts share tips on what to do when your business is hit with an IT-related disaster, such as a cyberattack, an ecommerce site crash or a software failure. Article for CIO.com.
- Five Ways Ecommerce Businesses Can Improve Customer Service.
Ecommerce and customer experience experts discuss how mobility and younger consumers have changed the nature of online customer service – and how companies have responded. Article for CIO.com.
- Four Keys to Creating a Customer-Friendly Omnichannel Experience.
Ecommerce, supply chain and customer relationship experts discuss how brands can best provide a streamlined shopping experience in 2016, no matter which channel or channels they use. Article for CIO.com.
- Four Ways Retailers Can Improve Their Supply Chain Management.
Supply chain experts share their tips for tracking and expediting inventory in today’s ‘I-want-it-now,’ multichannel retail world. Article for CIO.com.
- Get Basic Legal Help without a Lawyer.
Web sites offering legal assistance can provide small businesses with a broad range of valuable legal help at a fraction of the cost, though they are not a replacement for an experienced attorney. Article for Small Business Computing.
- How a Mobile Payment Service Can Grow Your Business.
Mobile payment service providers Square, PayAnywhere, PayPal and Bank of America discuss fees, security and which types of business would benefit the most. Article for CIO.com.
- How and When to Build a Mobile Website.
Mobile technology experts discuss which enterprises need a mobile presence, the important questions to ask when developing a mobile website, what pitfalls to avoid and what to expect to pay. Article for CIO.com.
- How Apps Can Help Market Your Business, Increase Sales.
Three small businessses show how mobile and Facebook apps can help you attract new customers and incease how much visitors spend on your site. For SmallBusinessComputing.com.
- How IT Pros Can Use Pinterest for Career Growth.
Pinterest shares its tips for how IT pros can leverage the popular online “pin” board. Article for CIO.com.
- How to Choose a Good Web Host Provider.
What to look for — and what to avoid — when evaluating companies to host your Web or ecommerce site. Article for SmallBusinessComputing.com.
- How to Choose the Right Software Vendor.
IT executives offer eight suggestions (along with four bonus tips) about what questions to ask software vendors as well as how to properly vet them and their product offerings. Article for CIO.com.
- How to Craft an Effective Social Media Policy.
Social media, HR and legal experts share their advice regarding the use of social media networks while at the office or using company computers and devices. Article for CIO.com.
- How to Fend Off Cyber Attacks and Data Breaches.
Experts in online security and data protection explain how smaller businesses can prevent security breaches and digital attacks. Article for CIO.com.
- How to Keep Enterprise Data Safe and Secure.
As storage vendors debate encryption key management, experts weigh in on steps you can take to protect your data now. Article for EnterpriseStorageForum.com.
- How to Keep Your Small Business Safe from Data Breaches and Hacks.
Ecommerce and security experts provide 10 tips for preventing breaches and hacks and keeping customer data safe. Article for CIO.com.
- How to Manage Your Business’s Online Reputation.
Small business owners explain how to create a positive impression — or counter a negative one — using Facebook, Twitter and social media. Article for SmallBusinessComputing.com.
- How to Protect Your Small Business from Security Threats.
Does data security, or rather the lack of it, keep you up at night? Experts discuss basic measures small business owners can, and should, take to keep sensitive data safe in my latest article for SmallBusinessComputing.com.
- I Could Have Hired a VA!
For small business owners and sole proprietors with too much to do, hiring a virtual assistant can be one of the best business decisions you make. Article for Small Business Computing.
- If You Can’t Beat Amazon, Maybe You Should Join It.
Why and how e-commerce businesses of all sizes are using Amazon.com to increase their Web exposure and sales. Article for Ecommerce-Guide.com.
- Management for Smarties.
Whether you’ve been a supervisor for 10 minutes or 10 years, here are wise ways to bring out the best in your staff. Article for IT Business Insider.
- Marketing Strategy: Why Logo and Web Design Matter.
Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for SmallBusinessComputing.com.
- Navigating Sales Tax Laws.
Information to determine if your online business should be collecting sales tax and to pay it if it does. Article for Ecommerce-Guide.com.
- Nine Simple Ways to Raise Capital for Your Ecommerce Startup.
Entrepreneurs and investors share their tips on how to get cash to fund a new business. Article for CIO.com.
- Nine Ways Mobile and Social Tech Improves the Retail Shopping Experience.
Retail and ecommerce experts share their tips on how stores can enhance the in-store shopping experience with mobile and social media technology. Article for CIO.com.
- Nine Ways to Improve Customer and Employee Communication.
Marketing and communication pros share their tips for how companies can foster better communication (and collaboration) among employees, as well as improve customer communications. Article for CIO.com.
- Nine Ways to Keep Employees Motivated + Productive During the Holidays.
HR experts and business leaders share their strategies on how to ensure employees are productive between Thanksgiving and just after the New Year. Article for CIO.com.
- Nine Ways to Keep Employees Motivated During the Dog Days of Summer.
Human resource experts and business managers share their top tips for keeping office workers engaged during the summer months, when productivity is prone to dip. Article for CIO.com.
- Outsourcing HR Reaps Benefits for Small Business.
Whether you want to save money on healthcare insurance, set up an employee retirement plan, get help with recruitment or have someone manage your payroll, outsourcing some or all of your human resource-related work can make good business sense, even for s
- Outsourcing Your Fulfillment: What You Need to Know.
Article for Ecommerce-Guide.com
- Package Perfect: Free Shipping Without Going Broke.
Offering free or discount shipping increases sales, but it can also reduce your bottom line. How do you decide if free shipping makes sense for your e-business? I outline the pros and cons in this article for Ecommerce-Guide.com.
- Privacy, Security and Compliance for SMBs: Part 1.
In this two-part series, I looked at the legalities of keeping customers’ data private and talked to experts who offered tips to help readers bring their business into compliance with the latest regulations. For Small Business Computing.
- Privacy, Security and Compliance for SMBs: Part 2.
Learn how security audits and privacy assessments can help protect your business in the event of a data security breach. Plus, resources to help you along the way.
- Safe Harbor: How to Avoid Problems When Hiring Immigrant Workers.
Have you ever hired an illegal alien? Chances are you wouldn’t know it if you did. There are 12 million undocumented immigrants in this country, and many have fraudulent papers that would fool almost anyone. Article for Multichannel Merchant.
- Seven Attributes of a Successful CMO in the Digital Age.
Executives discuss what it takes to lead an organization’s marketing efforts in today’s data-driven world. Article for CIO.com.
- Seven Biggest IT Compliance Headaches and How CIOs Can Cure Them.
IT, security & compliance experts discuss the biggest issues facing companies these days + what steps organizations can take to minimize potential regulatory compliance risks and security threats. Article for CIO.com.
- Seven Questions to Ask Before Choosing an Online Data Backup Service.
If you’re thinking about storing your business data in the cloud, make sure to ask these questions before choosing an online backup service. Article for SmallBusinessComputing.com.
- Seven Things Small Businesses Need to Know about Windows 10.
Windows pros discuss what small business owners and managers should know about Microsoft’s latest operating system before they upgrade, purchase or roll it out to employees. Article for CIO.com.
- Seven Tips for Managing Digital Information Overload.
Organization and productivity experts share their top tips for managing emails, social media, and other digital distractions at work. Article for CIO.com.
- Seven Ways Crowdsourcing Can Boost Your Brand and Customer Loyalty.
Businesses share their crowdsourcing success stories and explain the different ways to enlist and use communities of professionals, customers and employees to improve/help market your products and services. Article for CIO.com.
- Seven Ways Small Businesses Can Leverage Customer Data.
Marketing, customer experience and data experts discuss what small and midsized businesses can learn about customers from the data they collect. Article for CIO.com.
- Six Cloud Services for Growing Your Small Business.
Small business technology and ecommerce experts discuss how investing in the right software and/or cloud-based services can help small online and bricks-and-mortar companies successfully scale. Article for CIO.com.
- Six Essential Elements of a Good Business Plan.
Entrepreneurs, executives and venture capitalists discuss how to craft a business plan that will impress investors and be a good road map for your company. Article for CIO.com.
- Six Helpful Customer Support Software Solutions.
A half-dozen help desk and customer support tools that can help your business better manage customer queries and support tickets.
- Six Simple Ways to Show Customers Love This Valentine's Day.
Small business owners and marketing pros share their tips regarding what ecommerce businesses can do this Feb. 14 to show their customers they care. Article for CIO.com.
- Six Tips for Pivoting Your Business.
Entrepreneurs and business experts share their experience and advice regarding how to tell whether you need to change course. Article for CIO.com.
- Six Tips for Small Businesses Considering Outsourcing.
Experts discuss the pros and cons of outsourcing and what business owners should consider when thinking about outsourcing and choosing a vendor. Article for CIO.com.
- Six Tips to Help CIOs Manage Shadow IT.
IT, mobile and security experts offer advice on how to minimize the risks associated with third-party apps and services as well as with employees using their mobile devices in the workplace. Article for CIO.com.
- Six Ways Video Can Boost Your Business.
Experts in marketing, sales, customer service, and employee recruitment and training discuss how video can help your business in multiple ways. Article for CIO.com.
- Skype Dials Up Group Video Calling.
The Skype 5.0 Beta includes free multi-party video calling, and it attracts a lot of attention from SMBs and entrepreneurs. But is it ready as a business communications tool? Article for Small Business Computing.
- Small Business Guide to Online Billing Software.
How to choose an online invoicing software service — the questions to ask and the features to look for. Article for SmallBusinessComputing.com.
- Small Business Web Design: The Power of Crowdsourcing.
Crowdsourcing sites, such as CrowdSpring or 99designs, can be a great choice for small businesses looking for logo or Web designs at a reasonable cost. Article for SmallBusinessComputing.com.
- Small Businesses Find Silver Lining in Cloud Computing.
Entrepreneurs discuss the pros and cons of ditching Microsoft Office for Web-based office tools. Article for Small Business Computing.
- Social Media — The Next Smoking Gun.
Organizations need to set up policies around the use of social networking apps like Facebook and Twitter, just as they did with e-mail in the 1990s. Article for EnterpriseStorageForum.com.
- Social Network Marketing Meets Small Business.
How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers. Article for Small Business Computing.
- Stop Spam Before It Stops You.
When it comes to blocking spam, basic email filters just don’t cut it. Three small business people share how they won the war against spam. Article for Small Business Computing.
- Ten Benefits of Business Intelligence Software.
Experts explain how BI solutions can help companies be more efficient, spot areas for cost savings, and identify new business opportunities. Article for eCRM Guide.
- The Six Biggest Business Security Risks and How You Can Fight Back.
IT and security experts discuss the leading causes of security breaches and what your organization can do to reduce them. Article for CIO.com.
- Top 10 Tips for Using Social Media to Improve CRM.
Experts reveal their strategies for using Twitter, Facebook and LinkedIn to help gain and retain customers.
- What to Look for When Hiring an IT Consultant.
How do you find the right IT consultant for your business and specific technology needs? IT executives share their tips and advice. Article for CIO.com.
- Where are the women CIOs? Three speak out.
The number of female CIOs continues to decline. To find out where the next generation will come from, I asked three well-respected women CIOs how more women can make it to the top of the IT ladder–and what advice they have for aspiring CIOs.
- Why CXM Is the Next Step in Customer Interaction.
Experts explain the difference between customer relationship management (CRM) and customer experience management (CXM) and describe how–and why–you need to create a positive customer experience. Article for CIO.com.
- Why SMBs Should Consider Server Virtualization.
Virtual servers can help you save money, space and make it much easier to recover applications and files when a crisis hits. Plus, they’re less expensive and safer than you think. Article for SmallBusinessComputing.com.
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