Clips
Below are samples of Jennifer Lonoff Schiff’s marketing, communications, and editorial work.
(Note: Additional work, such as direct mail and print advertising pieces, is available by request. Just send a note to jennifer ["at" sign] schiffandschiff.com.)
Web Design Articles- A Tale of Two Web Sites.
Article for Ecommerce-Guide.com on the importance (or unimportance) of Web design when selling online.
- Build and Manage a Small Business Website with Intuit.
Intuit provides easy to use, low-cost website and online marketing tools to help SMB owners grow their companies. Article for SmallBusinessComputing.com.
- IBM Targets SMB Market.
Small business evangelist – and IBM VP of software retail solutions – Katie Kean talks to ECommerce-Guide.com about e-commerce trends and how IBM is helping small and mid-market businesses be competitive on the Web.
- Incorporating Site Optimization into Your Redesign.
Redesigning your online store is certainly about aesethetics, but it’s equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
- Is Your Web Site Having a Mid-Life Crisis?
Why your e-commerce site may need an overhaul and the steps you should take if it does. Article for Ecommerce-Guide.com.
- Marketing Strategy: Why Logo and Web Design Matter.
Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan. Article for Small Business Computing.
- Outsourcing Design Work.
Whether you need a logo, a brochure, letterhead or a Web site, a host of online design services make it easier than ever to get quality design at an affordable price. Article for Small Business Computing.
- Tips and Tweaks to Tune-Up Your Site.
I talked to two experts and a successful e-tailer about small and large changes e-commerce businesses can – and should – make to their sites to make them a frequent destination and increase online sales during the holiday rush. Article for Ecommerce-G
- Why You Need a Mobile Web Site.
If your Web site isn’t optimized for mobile devices, you could be losing out on potential customers and sales. Here’s how to get with the mobile marketing program. Article for Small Business Computing.
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