Still, as many small business owners know, more choice or an attractive-sounding price tag doesn’t necessarily yield a better small business marketing result. So to find out if crowdsourcing design makes both good design and good economic sense, I spoke with four small businesses — Big Feet Pajama Company, Norman’s Rare Guitars, Globetrooper.com, and Shiny Heart Ventures — that have used crowdSPRING or 99designs to come up with a new logo and/or web design.

To find out what these small businesses learned about crowdsourcing design, as well as tips for working with a crowdsourcing site, read my article, “Small Business Web Design: The Power of Crowdsourcing,” which was just published on Small Business Computing.